Bet365
Bet365 sister sites include Bet365 Casino, Bet365 Games, Bet365 Bingo and the Bet365 App.
Bet365 (bet365.com) is operated by Hillside (UK Sports) ENC based at Office1/2373 Level G, Quantum House, 75 Abate Rigord Street, Ta’Xbiex, XBX 1120, Malta.
Bet365 Sister Sites
The Bet365 sister sites aren’t sister sites in the truest sense of the phrase. In most cases, a casino’s sister sites will be different online slots, sports betting, or other gambling sites owned and operated by the same casino network company. That isn’t the case with Bet365. Hillside (UK Sports) ENC doesn’t own or operate any gambling brands other than Bet365 itself. However, that doesn’t mean that there aren’t any Bet365 sister sites.
Over the many years that Bet365 has been trading, the brand has expanded considerably. It’s always stayed true to its sports betting roots, but it now offers live casino and traditional casino games, online slots, bingo, poker, and even a standalone app for each of those categories. There are minisites within the main Bet365 website dedicated to each of those specialist areas, and those minisites have become the Bet365 sister sites. Here’s a quick overview of each of them, highlighting their differences as well as what makes them comparable to the main Bet365 brand.
Bet365 Games
We’ll be talking at length on this page about Bet365 as a sportsbook and sports betting website. We’re right to do that, because that’s what the brand is famous for. There’s more to the Bet365 brand than just being able to back your favourite athletes and sports teams, though. It’s a thoroughly modern casino. That means it has extra strings to its bow. Bet365 games is a dedicated section of the website that promises jackpot games, brand-new slots, and community. It’s become such a big part of the site that it’s almost a Bet365 sister site in its own right – and so we treat it like it is. You can read all about it by clicking the logo above. It’s comparable to Bet365 because it still contains links back to all of the sports betting options, but different from Bet365 because it’s designed to be more of a “general purpose” casino.
Bet365 Casino
Bet365 Casino and Bet365 Games have a lot in common, but they’re not quite identical. That’s why we’ve created a separate entry for each one to ensure that you get all the correct information. Both brands can be considered Bet365 sister sites, and both have their own individual merits. While Bet365 Games focuses on slots, Bet365 Casino is more interested in table games. This is the best of the Bet365 sister sites to come to if you’re comfortable with the Bet365 brand but you’re interested in playing table games. There are more of them here than anywhere else in the range. It’s not all about live dealers, though – there are plenty of old-school “simulator” style casino games that can give you roulette and card games without the bright lights and loud noises of a video feed. Are there huge differences between Bet365 Casino and Bet365 Games? Probably not, but as comparables for the general Bet365 brand they’re on level pegging.
Bet365 Bingo
Bet365 didn’t have to enter the bingo market. It’s arguably the most crowded and competitive of all the markets that online casinos compete in, and only the strongest can even entertain a hope of surviving. It would have been easy for Bet365 to stick to sports and slots and let other people fight it out over bingo. It hasn’t done that, though. One of the other self-contained Bet365 sister sites – and also one of the most important – is Bet365 Bingo. It has a style all of its own, with a totally different approach to presentation compared to the rest of the sites in the brand, and it pays out more than £7m in prizes each month. Figures like that are bound to grab the attention of players, which is why Bet365 Bingo is growing so rapidly. The most obvious difference between Bet365 and Bet365 Bingo is the focus on bingo games at the expense of almost any other type of content, so while this is still a valid Bet365 sister site it’s not an especially comparable one.
Bet365 App
Aside from being perfectly formatted for players using mobile devices, all the Bet365 sister sites are available as apps. If you click the link above you’ll be taken to the dedicated page for the main Bet365 App, which gives you almost all the functionality of the Bet365 sports betting website. Within the app, you’ll find links and information to help you download the rest of the app range if you so desire. For players who enjoy placing their bets with Bet365 and want the freedom to do so on the move, this is the most secure and reliable way to go about it. The Bet365 App is actually the second most popular “sports” app in the Apple App Store, so it’s a popular one. Using the Bet365 app should feel comparable in every way to playing at Bet365 through a browser, so the differences between the two experiences ought to be minimal.
Bet365 News
: talkSPORT has urged anyone betting on the Brentford v Tottenham match to use the new Bet365 bonus code. With both sides heading into 2026 on the back of wins, the bookies are giving the fixture a bit of extra attention. Spurs edged past Palace, while Brentford put four past Bournemouth, and the Gtech crowd will be hoping the Bees’ unbeaten home streak gets stretched a little further. Whether you fancy a punt on a draw, a high-scoring upset, or just the usual both teams to score option, talkSPORT has nudged punters toward Bet365’s latest signup deal. Anyone joining the site and using the code TSPORT can unlock £30 in bet credits after placing a £10 qualifying wager. The idea’s simple: put down a tenner, and get more chips to play with – just be quick, as you’ve only got a week to use them.
As far as conditions go, it’s not the worst setup we’ve seen. Minimum odds of 1/5 for the initial stake, then 1/2 when using the free bet credits. It’s all single bets only, no lucky 15s or any of that jazz. The site’s still steering clear of certain payment methods too, so if you’re using an obscure e-wallet or pre-paid card, best double check the fine print. The main talking point, though, is whether Spurs can keep Brentford quiet – their clean sheets have been rare since November. With Brentford scoring in nearly every home fixture apart from their City defeat, there’s a decent chance the net’ll be rattled more than once. Even if you’re not backing either side to take all three points, talkSPORT clearly reckon now’s the time to make use of that new customer offer – while it’s still hanging about.
: There are fears that the Bet365 workforce may be under threat when the new gambling taxes are imposed, and the mood around the industry has taken a sharp tilt because of it. The jump in online gambling duty has sent a few shockwaves through Stoke, where Bet365 keeps thousands in steady work after so many older trades faded away. We can almost see why people are bracing themselves, the maths never seems to land kindly when the Government cranks up taxes on a sector that already runs tight margins. The rise in sports betting duty on top of that has only added to the anxiety, even though horse racing swerved the change for now. We’ve heard plenty of MPs pitch this as a matter of protecting a local lifeline rather than defending a corporate giant, and that carries weight when you remember how few large employers remain in the area. The company poured hundreds of millions into the Treasury last year, which makes the timing of all this feel a bit off.
What’s interesting is how quickly the conversation turned from policy talk to real-life impact, as if everyone suddenly clocked how fragile things can be when taxes shift overnight. Bet365 has always been a loud presence in the region, funding community schemes and keeping wages flowing, and now people are wondering if those days might start shrinking back. The OBR’s forecast about customer behaviour makes the whole thing feel even messier, with the suggestion that firms could tweak prices or payouts just to stay afloat. If that happens, fewer customers will probably wander in, and the cycle keeps spinning. We’re not sure how much of this will play out, we rarely get clean outcomes in this sector, but there’s a sense the Government might have poked the beehive without checking if anyone had gloves. Two hundred words wouldn’t cover the tension, and folk round there are already talking like the ground is wobbling a bit under them.
: Racing Post and Bet365 teamed up to offer an unbeatable ACCA this week, and while the word unbeatable usually gets tossed around with little weight behind it, this time it came backed by four very targeted picks. Joe Casey, with a steady track record and apparently little time for longshots, lined up a fourfold for the EFL Trophy, National League and Scottish Challenge Cup. On paper, the 10-1 accumulator looked like the sort of thing that might go under the radar if you weren’t paying attention. But for those glued to the odds page on a quiet Tuesday, it brought a sliver of structured hope in the mess of midweek fixtures. It wasn’t some madcap stab either. Plymouth, Port Vale, Peterborough and Forest Green all had logical cases made for them, especially with how battered some of their opponents were going in. Not much fluff, no absurd fringe picks, just clean football reasoning packed into one betslip.
It’s the kind of move that gives these ACCA tips their occasional charm. No bells, no clumsy sales pitch, just one expert backing a few games that weren’t being buried in weekend chaos. Of course, there’s always the usual small print: odds can wobble, form’s a fickle beast, and someone always lets the side down. But on this occasion, with Bet365’s boost and a Tuesday fixture list that didn’t look completely joyless, there was a real chance to throw a tenner at something smarter than a blind punt. It’s fair to say if you’re going to take a swing midweek, it helps when someone hands you a well-crafted bat. Even if it doesn’t knock it out the park, at least you didn’t waste your bet on a half-baked hunch and a team whose manager’s already halfway out the door.
: The Bet365 sister sites have launched a new ‘Sub on, Play on’ betting feature, and just in time to stir the pot ahead of Italy’s new gambling market shake-up. This tweak to the usual goal scorer bet keeps your wager alive even if the player you’ve backed gets yanked off the pitch. Instead of waving goodbye to your bet, it simply moves onto the substitute coming on. It’s not exactly a magic fix for unlucky punts, but it does take the sting out of a pre-half-time swap. The idea’s already been seen in the UK in different guises, but Bet365’s version is now going live in Italy, where punters are keen and competition is thick. The company’s framing it as a way to keep things fairer, or at least slightly less punishing, if your chosen player gets benched before he’s had the chance to do anything useful.
Bet365’s decision to roll this out in Italy now feels less about player generosity and more about market survival. With over 50 licence holders already confirmed for the incoming Italian setup, every operator’s scrabbling for whatever advantage they can claw together. Bet365 are big enough to hold their ground, but even the giants are having to play smart. Whether ‘Sub on, Play on’ gives them an edge remains to be seen, but it’s likely to get attention from football bettors used to losing bets early thanks to manager roulette. If nothing else, it adds a bit more mileage to a market that used to hit a dead end the moment the fourth official lifted the board. It’s the kind of adjustment that may not change your odds much, but might at least stop you chucking your phone when your striker gets dragged off for someone with fresh legs and better form.
: Gambling Insider has put the bet365 Chief Marketing Operations Officer, Neil Fairweather, in the spotlight in one of their executive profiles. We would pretend to be shocked, but when someone’s been behind the steering wheel of bet365’s global juggernaut for as long as he has, it makes sense he’s due a little front-page treatment. Since climbing aboard in 2016, Fairweather’s shuffled through a few management hats before settling into the top CMOO seat in 2022. His fingerprints are all over bet365’s recent expansion, especially their gentle nudge into North America’s good books, helped along by a flashy deal with the PGA Tour that’s somehow got them the title of official betting operator outside the States. Never mind that golf and betting sound like a sleepy mix, it’s pulled attention across Canada, Australia, and the UK, so clearly someone’s done their homework.
Fairweather’s also helped tidy up the affiliate programme, swapping out the old bet365 Affiliates badge for a more polished Partners title, which went down well enough to earn them a gong at the 2023 Global Gaming Awards. On the product side of things, bet365’s popped up in New Jersey and Colorado, offering locals everything from cash-outs to bet boosts and the usual live action reel. There’s even a promo giving punters £200 in free bets for chucking a pound in, which feels oddly generous, but they’ve probably worked the maths out already. It’s clear Fairweather isn’t just sitting at meetings scribbling on whiteboards. He’s quietly pulling levers that keep bet365 ticking, even if the public might not notice unless someone like Gambling Insider points it out. That said, he seems to prefer being the bloke behind the curtain, letting the stats speak while the rest of the room pretends they weren’t googling what a CMOO does.
: The Spain vs France match was a costly affair for the Bet365 sister sites. The semi-final clash in the Nations League turned out to be as brutal for the bookmaker’s wallet as it was thrilling for fans, with £16.3 million paid out through the Sub On Play On feature alone. In a nine-goal game that ended 5-4, there was no shortage of action, and Bet365’s popular in-play tool gave bettors the chance to swap a substituted player for their replacement mid-bet. That proved particularly expensive when substitutes like Samu Omorodion and Dani Vivian made their presence known. Omorodion replaced Oyarzabal and wasted no time getting a shot on target, while Vivian stepped in for Le Normand and picked up a foul. Add to that the attacking output of the likes of Yamal, Mbappe and Nico Williams, who all found ways to influence the game, and it became the perfect recipe for an eye-watering payout.
The company’s spokesperson acknowledged that this was one of those rare occasions where the perfect storm of player switches, goals, and match events aligned. Bettors had plenty of success with bet builders that combined first-half action, key contributions from substitutes, and the type of unpredictability that makes these features so appealing. While customers were no doubt pleased with the outcome, Bet365 might be hoping for quieter results in the next round. Elsewhere, the bookmaker has had an eventful few weeks, marking a year of working with UEFA on its global Champions League partnership and preparing for the launch of a new Tournament Predictor game through Incentive Games.
Can Bet365 Be Trusted?
★★★★★
Bet365 is a 3-star trusted casino.
| 1. Licenses and Fines | Bet365 is fully licensed with the UK Gambling Commission, but its owner was the subject of regulatory action in April 2024. |
| 2. Accepts UK players? | This is a UK-founded, UK-focused betting company. |
| 3. Trustpilot Score | The UK version of Bet365 has been reviewed over 500 times, but its score of 1.2 out of 5.0 is horrific. |
| 4. Operator Name & Location | The site is operated by Hillside (UK Sports) ENC which, despite its name, is based in Malta. |
| 5. Bonus Terms | As a rule, Bet365 doesn’t impose playthrough requirements on sports betting bonuses. |
| 6. Customer Support | Provided by live chat or email, but not by telephone. |
| 7. Withdrawal Speed & Options | Same-day withdrawals for debit cards and e-wallets. Up to 48 hours for Apple Pay. |
| 8. Number of Sister Sites | There are no Bet365 sister sites save for the sub-brands that can be found on its website. |
| 9. Games portfolio | N/A – This is a review of Bet365’s sports betting facilities. See our review of Bet365 Casino if you want slots and games. |
| 10. On GamStop? | Bet365 is GamStop compliant. |
| Overall SCORE > | ★★★★★ – 3/5 Stars |
Bet365 Review 2026
Bet365 was founded in Stoke-on-Trent inside a temporary building in the year 2000. Just one year later, the brand was taken online by its founder Denise Coates and has never looked back since. Today it’s among the biggest sports betting sites in the United Kingdom and has branched off into casino games, poker, bingo, and just about every other aspect of betting and gambling you can imagine. Have those recent expansions come at the expense of the core sports betting business, or is Bet365 still as good as it ever was? We’ll find out by reviewing it as a product.
The Bet365 homepage is a busy one. The first thing you’ll see when the page loads are live odds and lots of them. Upcoming horse races can be found directly beneath the homepage’s single promotional banner. The next big football games are in a column next to them, with offers on those games lined up next to them. If you don’t like the look of anything you see there, you’ll find a full list of sports to your left and a scrollable top bar offering access to the other Bet365 gambling brands. So much space is given over to betting options that there’s no space for branding or theming save for the single green stripe at the top with the Bet365 logo on it. The Bet365 website is not quirky, eccentric, amusing, or light-hearted. The message it sends is that this is a very serious sports betting site for very serious sports bettors. The cold approach might but some players off, but it could just as easily appeal to those who see this as more than a hobby.
Bet365 Welcome Bonus
There are multiple promotions open to players at Bet365, but only one of them is aimed specifically at new players. Helpfully enough, it’s marked “Open Account Offer,” so you won’t miss it. The basic idea of this welcome promotion is that players can bet £10 to get £50 worth of free bets in return. To obtain the bonus, new players must sign up and make a bet of between £5 and £10. They’ll receive five times the amount of their bet in free bets immediately upon the settlement of their qualifying bet. These free bets can be used on any sport but must be placed within thirty days of being allocated to a player’s account.
Ongoing Promotions
Beyond the welcome offer, the promotions you’re likely to see at Bet365 will depend on what’s happening in the sporting world at the time of your visit to the site. At the time of our visit, for example, the site was promoting an “early payout offer” for the rugby Six Nations Championship. As soon as the Six Nations Championship is over, that offer will disappear. That makes it hard for us to give you an idea of what you might expect to find in the promotions section of Bet365, but there are some promotions that hang around for longer than others.
The “2 Goals Ahead Early Payout” offer is exactly what it sounds like. Place a football bet, and if the team you’ve backed takes a lead of two goals or more, you can claim your bet as a winner before the final whistle blows. A very similar offer is available on American NBA games, where a team has to go 20 points up on the opposition in order for the early payout to become available. In the same spirit, bets can be marked as winners if a tennis player retires hurt or refunded if a football player you’ve bet on to do something goes off the field of play injured. These features aren’t revolutionary, but they allow players a few “outs” from potentially losing bets that they would otherwise be trapped with.
The most attractive promotional feature at Bet365 is the Bet365 Price Promise. This online bookie will never be beaten on a price for any horse at any UK or Irish race. If you can prove you’ve been offered better odds elsewhere, Bet365 will beat them. That’s a solid guarantee.
What are the Pros and Cons of Bet365?
Pros: Let’s start off on a positive note by looking at the benefits of playing at Bet365. We’re going to take the price-matching promise we just mentioned and cite that as the biggest “pro” of betting here. Not everybody who bets on sports bets on horse racing, but we know that millions of people do. That promise means something to them. So long as Bet365 remains as good as its word on that offer, there will never be a need to bet on horse racing anywhere else. The “in play” promotions are also potentially helpful, as you can escape from a bad bet if a certain set of circumstances occur. Also, Bet365 is linked to Bet365 Casino, Bet365 Bingo and more. This is a whole world of casinos and gambling options contained within a single website.
Cons: On paper, there aren’t many things about Bet365 that we’d give the “thumbs down” to. In the digital world, though, the company has a dire reputation with reviewers at Trustpilot. There are a few known drawbacks of playing at Bet365, and they’ve been voiced by customers in product reviews on several occasions. Withdrawal issues and customer service problems are the most commonly complained-about issues, which might be tied to the lack of telephone support at Bet365. If the company had people to speak to over the phone, the customer services process might go a lot more smoothly – and reviewers might not be quite so harsh.
Featured Slots and Casino Games
While we would normally assess the qualities of any online casino or gambling site on the contents of its gaming library, it wouldn’t be fair to do so with Bet365. This is a sports betting site, and it doesn’t pretend to be anything other than a sports betting site. All of the other casino games that the company offers can be found split across Bet365 Games and Bet365 Casino, and we’ve given each of those mini-sites its own review. If you want to know what’s on there, check those reviews out.
Rather than having any featured games or slots, Bet365 has lots and lots of sports to bet on. The company prides itself in the range and depth of its sportsbook and believes itself to be unbeatable in the UK for its sheer range of options. It’s hard not to agree with them when you look at the long list of sports on the Bet365 homepage. Every mainstream sport you might care to mention is on there, but so is the niche horse racing variant of “trotting,” cross-country skiing, pelota, water polo, bandy, and floorball. We didn’t even know floorball existed until we saw Bet365 offering odds on it.
Away from sports, Bet365 also offers odds on special events. If you want to bet on the winner of this year’s series of “Strictly Come Dancing,” Bet365 will make that possible for you. If you fancy yourself as a film critic and think you know who’s going to come away from the Oscars with the important trophies, Bet365 will let you put your money where your mouth is. Every popular betting avenue is open here.
Deposit and Withdrawal Methods
Bet365 doesn’t tick every box when it comes to withdrawal options, but it at least allows at least one possibility for every type of deposit or withdrawal method. That starts with debit cards, for which Maestro, Mastercard, and Visa are all supported. Paysafe’s popular prepayment cards are supported, too. Failing that, you can use PayPal, Apple Pay, or bank transfers.
Players should be able to get same-day withdrawals to their Mastercard or Visa debit card, to a PayPal e-wallet, or to a Paysafecard. In fact, the only method that results in a longer wait is Apple Pay, for which players might have to wait between one and two banking days. That’s still quick, though, so nobody should be left without their cash or winnings for long.
Customer Support and License
Bet365 guarantees players that its live chat service is available 24/7. In practice, however, we’re told that there are sometimes long waits for a chat operative to become available. In that instance, your only option is to send an email and hope that someone reads it and responds to it within a reasonable timescale.
Despite being based in Malta, Bet365’s parent company Hillside (UK Sports) ENC holds a full licence with the UK Gambling Commission under account number 55148. This licence covers Bet365. The same licence covers all of the Bet365 sister sites on account of them all being under the same roof. The operator paid a settlement to the UKGC in April 2024 after breaching the conditions of its licence, specifically those requiring licensees to interact with customers in a way that minimises the risk of them coming to harm through gambling. Instead of facing formal disciplinary action, Hillside elected to pay £582,1520 to settle the matter.
Bet365 – The Verdict
Bet365 is one of the UK’s top sports betting websites. It wouldn’t be fair or accurate to describe it any other way. Its sports portfolio is staggeringly huge, and through its on-site sister casinos, it offers variety and space. The only weakness we can identify at Bet365. Customer feedback indicates that the site could use more support staff and that the staff they already have could be more helpful. Adding telephone support could be the smartest move here. Problems will hopefully be few and far between, though, as Bet365 is a trustworthy big name.
What are players saying about Bet 365?
Here are our condensed / readers digest summaries of recent player reviews of Bet 365. These come from players who have actually used the Bet365 betting product and wanted to share their thoughts on their experience and how Bet365 functions.
- 22-Jan-2025 by Tom:
My account was blocked without any explanation, and I didn’t even get a chance to place any bets. When I contacted their support team via chat, I was told the decision was final. I’d recommend taking your money elsewhere. – source: Trustpilot - 19-Jan-2025 by Pete:
I’ve been a Bet365 customer for over five years, with an account showing a £569 loss in the first 12 months. Now, they’ve capped my monthly deposit at £250 just before Cheltenham, which is useless. They didn’t even bother emailing me to explain the change. Meanwhile, they spam me with emails about other markets I’m not interested in. Very poor service. – source: Trustpilot - 18-Jan-2025 by Shaun:
I’ve been with Bet365 for three years and never had issues withdrawing funds. If I win big, like £20,000, I use a wire transfer, as amounts over £5,000 can’t go back to a Visa debit card. The transfers usually take three days. I’ve withdrawn £20,000, £15,000, and £10,000 with no problems. They’re reliable. – source: Trustpilot - 16-Jan-2025 by Kobe:
I was banned and spoken to disrespectfully. Bet365 seems fine with small wins or losses, but the moment you win big, they ask for endless documents and treat you poorly. Avoid if you can. – source: Trustpilot - 08-Jan-2025 by Stephanie:
I joined Bet365 and have already closed my account. During games, they logged me out, citing connection errors, and when I returned, my money was gone. It feels like a scam. I wish I’d read the reviews before signing up. – source: Trustpilot - 07-Jan-2025 by Stephen:
I withdrew money from Bet365 to a Pockit account, but Pockit froze and closed my account, claiming they returned the funds to Bet365. Bet365 now refuses to return my money, demanding impossible documentation from Pockit. This feels like theft. – source: Trustpilot - 04-Jan-2025 by Cathy:
I had my account closed after a small winning streak, despite being a customer for several years. They claimed it was due to the nature of my business, which is simply being a baker for 40 years. Completely unjustified. – source: Trustpilot - 31-Dec-2024 by Andy:
Every time they update the app, it signs you out. After resetting my password, I got an email saying my account was closed. I had money in the account, and I doubt I’ll ever get it back. This has happened twice now. I’m reporting them to the Gambling Commission. – source: Trustpilot - 21-Dec-2024 by David:
They randomly close accounts without explanation. I had unsettled antepost bets and had to argue for refunds. I wouldn’t give them a single penny again. Avoid at all costs. – source: Trustpilot - 15-Dec-2024 by Aneurin:
Bet365 shut my account without any explanation. Very poor service. – source: Trustpilot
Bet365 Sponsorships
We’ve talked a lot about the size of Bet365 and how much it specialises in sports betting, but we haven’t talked about it as a commercial powerhouse. Bet365 is more than just a sports betting site, even though that’s something that it does so well. It’s also a sports news site. Whatever the latest headlines are in the sporting world, you’ll be able to find them through the links on the Bet365 homepage. Most of this news is filtered in a way that’s connected to betting; for example, any football news is viewed through the prism of statistical data. There’s an extensive horse form guide here, too. There’s even exclusive video access to English football matches that aren’t being shown on domestic television, so placing a small bet on a football match with Bet365 could be the easiest way to see your team in action if you can’t get to the stadium to see your game!
For all of its general sporting links, though – which include live commentary services that would rival anything the BBC has to offer – Bet365 is better-known for its high-visibility sponsorships.
Bet365 and Stoke City
We mentioned at the start of this review that Bet365 was founded in Stoke-on-Trent. Despite technically relocating to Malta, the company still has offices there. Peter Coates, one of the co-owners of Bet365, is also the chairman of his local professional football team Stoke City. That explains why Stoke’s football kits have been sponsored by Bet365 since May 2012. Stoke was a Premier League club back then, and although their fortunes have declined in recent seasons, the Bet365 name still appears on the front of their shirts.
The relationship between Bet365 and Stoke City was expanded in 2016 – a year that saw Stoke City’s home ground renamed from “The Britannia Stadium” to “The Bet365 Stadium.” Later that year, Bet365 added new football connections by sponsoring the shirts of Slavia Sofia and Ludogrets Razgrad in the Bulgarian top-flight.
Bet365 and UFC
We appreciate that not all of our readers will be familiar with the concept of UFC, so let’s provide an overview. We all know what boxing is, and we also all know what kickboxing is. We suspect that most people would also know what professional wrestling is. The “scripted” style of professional wrestling, as broadcast worldwide by WWE and AEW, sometimes involves competitors fighting inside a cage. If you can picture that, including the over-the-top characters but without the pre-determined results, you’re basically picturing UFC. Starts made famous by competing in UFC include Conor McGregor, Ronda Rousey, and Brock Lesnar.
UFC isn’t quite as popular as boxing yet, and it might never become as popular as boxing either, but it still has a devoted fanbase of thousands of people – and those people need somewhere to place their bets. In the UK, that “somewhere” is likely to be Bet365 after Bet365 became UFC’s “Official Betting Partner” in the UK and Ireland in February 2022. Other companies will still offer odds on UFC contests, but Bet365 gets preferential treatment from the organisation itself.
Bet365 TV Adverts
A betting company as big as Bet365 is inevitably going to advertise on television regularly. Here are some of the most memorable Bet365 commercials that you might remember from years gone by.
2017 – Bet365 Everywhere
Bet365 is a household name in the UK, but it teamed up with another British household name in 2017 to create the “Bet365 Everywhere” advert. That household name was Ray Winstone, best known for his series of “hard man” roles in movies like “The Departed” and “Scum.” Winstone’s distinctive voice is a perfect match for the Bet365 brand, so having him on hand to shout out the latest odds and make people aware of the latest promotions was a big boon to the site’s business. The purpose of the “Bet365 Everywhere” advert was to tell people about the existence of the dedicated Bet365 app, which allows people to bet from wherever they want to bet. When someone like Ray Winstone tells you something, you’re unlikely to forget the information.
2014 – Bet365 Crash 10
Sports betting websites tend to hook on to either football or horse racing when they’re putting commercials together. They’re less likely to focus on cricket because cricket is a comparatively minority interest sport. That alone makes Bet365’s 2014 “Crash 10” advert memorable, as it puts cricket in the spotlight. The advert is animated and shows the various letters and numbers that make up the name “Bet365” playing cricket against each other until “B” smashes a six and blasts the ball clean out of the stadium. The cricket ball wrecks the front windshield of a car, but everyone has a good laugh about it, and then we’re reminded that Bet365 has all the latest cricket odds. It’s a strange advert from top to bottom, but strange adverts tend to be more likely to stick in your memory.
2019 – The Edge AFL
This is less of an advertisement and more of a talk show which discusses recent sports events and predicts future events with various sports stars of the particular sport. In this episode of The Edge, the guest is Josh Gibson, a very famous Australian horseman who has won quite a lot of fame over the years for his excellent skills in horse racing. This is quite fitting because Horse Racing is one of the most popular sports betting categories at Bet365. This show discusses different races that are going to be held and talks about how sports betting fans can get an edge on who to bet against at the upcoming races.
2019 – The Edge NRL
In this episode of The Edge, the guest is Michael Crocker, a former Australian pro rugby player who played in the 2000s and the 2010s. This episode focuses on a discussion about some upcoming rugby events between different teams. The host and guest analyse and try to predict which team might farewell so the audience can get an idea of who to bet against in the upcoming event. This isn’t much of a commercial; rather, this is a full-fledged show, but its short run time presents quite an interesting concept and is very informative.