Dazzletag Casinos

The Dazzletag sites are Bingo Stars, Casushi, Zebra Bingo, Fruit Kings, Peachy Games and PlaySunny.
Dazzletag Entertainment Limited is based at 104 Britannia House, 1 Glenthorne Road, London, W6 0LH.

All Dazzletag Entertainment Casinos 2026

Fruit Kings

The latest version of the new casino Fruit Kings is plainer than it used to be, but at least its theme makes sense. For several years, the name “Fruit Kings” was attached to an online casino that had an ancient Aztec theme. It looked good and it certainly grabbed attention, but it looked more than a little odd. We saw all of the casinos on the Dazzletag platform get a makeover throughout 2023 and 2024, and Fruit Kings has come out of that process looking altogether more plain. It’s also a little less generous than it used to be when it comes to promotions, with a mere handful of free spins put on the table for new players, but little beyond that.

The strengths of the Dazzletag sites have always been found in the slots and games that they offer, and that remains the case at Fruit Kings even after its makeover. New slots are given priority on the casino’s homepage, so if you’re itching to play the eight-hundredth sequel to Big Bass Bonanza, you should be able to find it with no problem. Helpfully, all the latest additions to the collection have a little “new” tag on them to make them easier to find. Fruit Kings doesn’t have any standout elements, but it’s a perfectly fine iGaming site.

Casushi

Oh, how we miss the old Casushi. This brand has always been the flagship of the Dazzletag Entertainment casinos, and it used to be head and shoulders above all of the other sites on the operator’s platform. Originally, Casushi had a wildly over-the-top Japanese theme, complete with sumo wrestlers, sushi, and even a martial arts-inspired “Casushi Master” who would impart general life advice to you alongside advice on how to best use the casino. When Casushi went through the same revamp process we mentioned while discussing Fruit Kings above, all of those elements disappeared.

This new version of Casushi is far too plain, and far less potent. Like Fruit Kings, it’s had its repertoire of promotions and bonuses stripped back to the bare minimum. You can get a few free spins when you register with the casino, but you’ll be hard-pressed to get anything else from the site in terms of perks. As such, the only thing that sets Casushi apart from Fruit Kings now is its decor – the portfolio of slots and games is exactly the same. The only difference is that they appear in a different order on the casino’s homepage. It’s a pale shadow of what it once was.

Peachy Games

Peachy Games doesn’t look much like the other two Dazzletag Entertainment casinos we’ve looked at so far, but it certainly plays like them. As of the time of writing, it has the same welcome promotion as its siblings, and you’ll again find that the same slots are presented on its homepage in roughly the same order. The similarities even extend to that little “new” tag we discussed – it’s also present at Peachy Games, and it even uses the same format. We don’t hate that, though – it does the same job of making all those new additions nice and easy to find.

If we can single out Peachy Games for anything, it’s the way it makes its categories a little easier to navigate than the other Dazzletag sites do. Slots are the casino’s bread and butter, but you’ll find that it also offers instant win games, a live casino, table games and bingo games, all of which are clearly labelled and categorised for ease of use. The style of decoration at Peachy Games is more than a little bit minimalist, but there are plenty of players who prefer that style over the busy, cluttered style that a lot of big-name iGaming brands seem to prefer these days.

Play Sunny

For the main part, PlaySunny has been spared the worst of the ravages that came to the other Dazzletag Entertainment sites when the operator decided to downsize them across 2023 and 2024. While the rest have largely lost their themes, with Casushi affected worse than the others, PlaySunny has retained its summer holiday atmosphere. It’s always been the most traditional of the casinos on the network in terms of presentation, and that remains the case today. Its decor could perhaps be described as a little dated, but not so much that it gets in the way of any of the fun.

PlaySunny doesn’t quite cover as many categories as its sister sites do. You won’t find any bingo games at PlaySunny, and it feels like the overall portfolio of slots and other games is a little smaller. It’s still picking up new releases at the same speed as its siblings, though, and it offers the same promotions (or lack of) to run alongside them. PlaySunny isn’t the kind of cutting-edge casino that’s going to offer you a whole new way of playing, but it knows how to do the basics, and for the main part, it does them very well.

Bingo Stars

Many years ago, Dazzletag Entertainment Limited used to have a bingo-focused brand called Bingo Cams. It was a bingo site with a difference – players could switch on their webcams and see each other as they played. The webcam aspect helped the site foster a sense of community, and it worked as a gimmick. Then, in 2023, Bingo Cams closed down. At the time, Dazzletag claimed it was because they were updating their core software architecture, and the ageing Bingo Cams website couldn’t cope with it. We suspected it might have more to do with people having webcam fatigue after the Zoom meeting horrors of 2020 and 2021.

When Bingo Cams went away, Bingo Stars was born as its replacement. Replacing the popular old brand hasn’t been easy, but Bingo Stars has done it by largely sticking by the same ingredients that made the previous site successful, save for the webcams. The same chat hosts were retained, and most players from Bingo Cams came to the new Bingo Stars platform. It’s actually a revived brand that used to belong to LeoVegas Gaming Plc, which explains how it’s able to use the “Operating +10 years” tag on its homepage, failing to mention that it spent several of those years closed.

Zebra Bingo

Resurrecting Bingo Stars must have gone well for Dazzletag Entertainment Limited because, in September 2025, they introduced a new bingo-focused brand called Zebra Bingo. It has the distinction of being the first white-label brand on this platform. For the uninitiated, that means someone other than Dazzletag is the true owner of the Zebra Bingo brand – they simply paid the operator to create and host the website for them, and have the benefits of being covered by the company’s UK Gambling Commission licence. It can be a good deal for those who can afford it, and it marks a new era for Dazzletag. Up until now, every brand they’ve launched has been entirely self-owned.

While Zebra Bingo is pretty to look at, has a fun, quirky mascot, and has a reasonable welcome promotion, it falls a little short in terms of ongoing rewards. You don’t get rewarded for your loyalty if you decide to stick with Zebra Bingo, and that puts the brand at odds with bigger-name bingo sites elsewhere that keep rewarding players for coming back. It still has plenty of exclusive bingo rooms, though, and that ought to matter more to real bingo fans.

About Dazzletag Entertainment Limited

Dazzletag Entertainment Limited History

Dazzletag Entertainment Limited has been in the casino business since 2010 and sees itself as an innovator within the industry. Its business model is quite unlike that of other casino network companies in that it doesn’t create white-label casinos. Every casino on the Dazzletag network is owned and operated by Dazzletag directly. That means they operate fewer sites than the biggest names in the industry, but the handful of sites they do operate are known for their quality. Casushi, in particular, is one of the most popular casino brands in the UK.

You’d once have found the headquarters of Dazzletag Entertainment on the island of Malta, where they had several other casino network companies for neighbours. Malta is also where the company obtained its first gaming licence through the Malta Gaming Authority, but it’s since obtained a second (and arguably more important) licence with the UK Gambling Commission. Both licences are clean – Dazzletag has yet to find itself on the wrong end of regulatory action and will be hoping to continue that trend into the future. Although the company doesn’t openly publish internal stats, the business is thought to have approximately two hundred employees. In 2024, the company upped sticks and moved to London, becoming a UK-based iGaming company. This was around the same time that it made wholesale changes to the style of its casinos.

Dazzletag’s Mission

We mentioned that Dazzletag Entertainment is known for its innovation, but that’s hardly a surprise when “innovation” forms part of the company’s mission statement. They describe themselves as “an international leader in innovative online gaming experiences,” with the word “international” emphasising that while the UK market is important to the business, the UK isn’t the only territory that the company is active within. Other words used in Dazzletag’s self-description on the old Dazzletag Entertainment Limited website included “pioneering,” “player-centric,” and “data-driven.” This is a company that develops and nurtures new technology and uses that technology to give itself an edge over its peers. However, the website closed without warning in 2024. There’s a new affiliate website in its place, but for some reason, it makes almost no mention of Dazzletag Entertainment Limited.

At the heart of Dazzletag’s strategy for success is a desire to work with all the top online slots and casino developers in the world to build up a hard-to-beat selection of games. They’re doing well on that front, with a library of thousands of games to choose from, thanks to their partnerships with big-name developers like NetEnt, Big Time Gaming, Scientific Games, Gamevy, Inspired, Red Tiger and many more. The company’s doors are always open to new providers looking for a new outlet for their products or highly-motivated individuals looking for a new career. Dazzletag seems to be in a constant state of recruitment, so while the total number of people working for the business might “only” be around two hundred now, that number is likely to increase significantly in the future as Dazzletag continues to expand and launch new casino brands.

Dazzletag and Novomatic?

In 2014 various sources reported that Novomatic AG, an enormous iGaming company owned by the Austrian billionaire Johann Graf, was interested in acquiring Bingo Cams from Dazzletag Entertainment Limited. Bingo Cams was at the peak of its popularity at the time, and it had caught the eye of bigger fish in the gaming pond. A few months later, it was reported that the terms of Novomatic’s offer to Dazzletag had changed, and Novomatic AG now wanted to buy out Dazzletag Entertainment Limited in its entirety. This would have been a big deal in the gaming world at the time, but we can’t find two sources that agree on whether or not the acquisition eventually went through.

Novomatic’s annual report for 2014 says that Dazzletag Entertainment Limited was successfully acquired via Greentube International, a subsidiary company of Novomatic. It goes on to note that Novomatic sold its stake in Monticello Grand Casino and Entertainment World in November 2014 to make room for the deal. The written confirmation is a strong indicator that the deal went through, yet there’s no record of it anywhere else. Furthermore, searching for the term “Dazzletag” on the Novomatic website doesn’t yield any results. You won’t find any mention of Novomatic on either the Dazzletag Entertainment Limited website or the Begame Group website either. We’d expect to find at least a passing comment on every one of those websites if there was an existing relationship between the companies. Our best guess is that there was a last-minute hitch in the deal that prevented it from going through after it was confirmed or that Dazzletag was quietly sold again some time after the acquisition. Perhaps the critical fact is that there’s also no mention of Novomatic in the terms and conditions of Bingo Cams, which strongly implies that Novomatic is not involved in the running of the site. It’s unusual that the necessary information on this acquisition is so tricky to find, but the evidence suggests that if there ever was a working relationship between the companies, it no longer exists.

Dazzletag in Decline?

Dazzletag Entertainment Limited might have experienced the highest of highs in years gone by with the success of brands like Casushi, but we’re beginning to worry that it might be about to experience the lowest of lows. The company hasn’t said anything publicly to indicate that it might be in trouble, but as keen observers of the iGaming and casino world, we’ve started to notice some tell-tale signs that all isn’t well. The biggest of them is the closure of the former Dazzletag website. It used the website as a platform through which to make new partners. There’s no good or obvious reason why the site would be shut down without a replacement being launched.

Another thing that worries us about Dazzletag is the deterioration in quality of its casinos. Bonuses are largely things of the past at the sites now, whereas in the past, large deposit match bonuses and other perks were provided as standard. As we discussed when we profiled the operator’s casinos, the little things that used to make them stand out have either been toned down or removed altogether. Playing at a Dazzletag casino today just isn’t as much fun as playing at a Dazzletag casino was two years ago, and the company looks and feels like it’s shrinking away from view. We’d love to be proven wrong, but we have a bad feeling about all this.

Full List of Dazzletag Entertainment Sites

The following casinos and bingo sites are currently licensed and operated by Dazzletag Entertainment Limited.

• Casushi (casushi.com)
• Fruit Kings (fruitkings.com)
• Peachy Games (peachygames.com)
• Play Sunny (playsunny.com)
• Bingo Stars (bingostars.co.uk)
• Zebra Bingo (zebrabingo.com)

There are only three former Dazzletag casinos that were once active on the network but have since been shut down; My Jackpot Casino (myjackpotcasino.co.uk), Bingo Cams (bingocams.co.uk) and Peachy Casino (peachycasino.com).