Parimatch

Parimatch Sister Sites

Parimatch is the odd one out at BV Gaming Limited, which is the operating company behind the brand. BV Gaming Limited is best known for BetVictor, but also has a hand in running TalkSPORT Bet and Heart Bingo. Parimatch, on the other hand, is a Ukrainian sports betting brand that’s been around since 1994 and has an independent existence everywhere other than the UK. It only partnered with BV Gaming to gain entry to the UK marketplace, so the marriage is one of convenience, and the relationship between Parimatch and the Parimatch sister sites is a comparatively weak one. Nevertheless, here they are for your convenience.

BetVictor

BetVictor is the reason that BV Gaming Limited is called BV Gaming Limited – the brand came first, and the operator was built around it. That easily marks it out as the flagship of the Parimatch sister sites family. Without it, this entire network of betting sites and casinos wouldn’t exist. You might have raised an eyebrow at our mention of casinos there because all of the Parimatch sister sites are known better as either sports betting sites or bingo sites. Nevertheless, they all have casinos attached to them, and none of them come with bigger casinos from BetVictor. We’ve even got a separate BetVictor Casino page to cover it in greater detail. You can use BetVictor to play slots, bingo or live dealer games, but most people who log in are there to use the sportsbook. It’s enormous, and comes with unique odds and tips from celebrity ambassadors. There are bigger sports betting brands in the UK than BetVictor, but not many of them.

Heart Bingo

The question of whether Heart Bingo should truly be considered a member of the Parimatch sister sites family is a difficult one to answer. BV Gaming Limited is the name that appears on the footer of the popular bingo site’s homepage, but it’s not the only well-known operator involved in the running of the site. You’ll also find Heart Bingo listed on the UK Gambling Commission licence of Gamesys Operations Limited, which suggests that the two iGaming giants work on the site in tandem. You don’t often see that from rival iGaming firms. In any event, Heart Bingo is the official online casino and bingo presence of Heart Radio, which is one of the UK’s most popular commercial radio stations. It’s a well-known, prominently advertised brand and has worked with celebrity ambassadors like Olly Murs in the past. Bingo is (obviously) the site’s main “draw” in terms of entertainment, but it should be considered a fully-fledged casino site.

TalkSPORT Bet

TalkSPORT Bet launched in 2023, prompting many an iGaming expert to ponder what took the famous radio brand so long. The connection between sports radio and sports betting is an obvious one, but TalkSPORT has far stronger connections to the gambling world than almost any other sports broadcaster you might be able to think of other than Sky. The website for TalkSPORT has always been full of advertising for gambling companies, and it’s sometimes even been known to review casino games or even whole casino websites. When the people behind TalkSPORT Bet finally decided they’d been dancing around the iGaming world for long enough and it was time to dive in, they looked to BV Gaming Limited as a white-label partner. That was a shrewd move, as it gave them access to some of the best sports betting experts in the business. The only downside is that the partnership resulted in TalkSPORT Bet being made with the same template as BetVictor, so it looks like the other Parimatch sister sites in terms of basic design.

Betano

There are exceptions to every rule, and Betano is the exception to the rule that we wrote about the Parimatch sister sites at the top of this page. Another way to look at it would be to say that Parimatch walked so Betano could run. Just like Parimatch, Betano is a well-respected betting brand on the European continent that’s made a special arrangement with BV Gaming Limited so it can enter the UK sports betting market. The big move came in June 2024, with Betano arriving just in time to be the primary sponsor of the UEFA Euro 2024 international football tournament. The tournament ought to have given Betano enormous visibility, so it’s a little surprising that there isn’t more buzz about the brand. Is the sports betting market in the UK finally at the point of total saturation, or is there room for one more? If Betano doesn’t make it, can anybody?

Smooth Spins

Smooth Spins, launched in 2025, is brand new territory for BV Gaming Limited. This is something quite unlike the Parimatch sister sites that have come before it. While the other brands on the network focus on sports betting with the exception of Heart Bingo, which was brought in from elsewhere, Smooth Spins is an all-new casino brand developed in-house by the company. We’re not sure what prompted the people behind Bet Victor to decide that 2025 would be a good year to try to break into the enormously crowded UK online casino scene, and we’re also note quite sure that Smooth Spins has enough about itself to succeed in that aim, but we can at least give the operator a tip of our hat for trying to do something new. It’s a bold move. As for Smooth Spins itself – it’s OK, but nothing more.

Can Parimatch Be Trusted?

★★★★★

Parimatch is a 4-star trusted casino.

1. Licenses and Fines	Parimatch is covered by a UK Gambling Commission licence.
2. Accepts UK players?	This is the UK version of this major international iGaming brand.
3. Trustpilot Score	2.2/5.0 (>1900 reviews)
4. Operator Name & Location	BV Gaming Limited of Gibraltar.
5. Bonus Terms	Wagering of x30 on bonuses in Parimatch Casino.
6. Customer Support	Live chat, social media messaging and email, but no phone number.
7. Withdrawal Speed & Options	Limited to debit cards or bank transfers, but instant withdrawals on Visa debit cards are possible.
8. Number of Sister Sites	There are currently five Parimatch sister sites as per the information above.
9. Games portfolio	A huge sportsbook plus thousands of slots and live casino games.
10. On GamStop?	Parimatch is on GamStop.
Overall SCORE >	★★★★★ – 4/5 Stars

Parimatch Review 2026

The story of Parimatch began in 1994 in its native Ukraine, but the Parimatch brand didn’t reach the UK until 2020. Even now, despite the backing of BV Gaming Limited and the high profile of the Parimatch sister sites, it’s a brand that’s more famous elsewhere in Europe than it is in the UK. There are two different Parimatch websites – the international one with the .com address and the domestic version with the .co.uk address. For the sake of clarity, we’ll state that we’re only reviewing the parimatch.co.uk website. Players from the UK will find that they can’t even access the international version of the site – it’s geoblocked. Somewhat unhelpfully, it doesn’t automatically redirect UK-based players to the domestic version, so take care when you’re entering the URL or clicking on Google results.

Parimatch Welcome Promotions

Most of the promotions listed on the Parimatch website are welcome promotions, which is an odd way of going about setting out your bonuses. Normally, iGaming sites have one or two big offers to welcome new players through the door and then focus the rest of their promotional efforts on trying to retain those players, but that isn’t the way Parimatch rolls. Before you get excited about the prospect of multiple welcome promotions, though, we have some bad news. There might be plenty of potential sign-up promotions to choose from, but new players can only choose one.

The most prominently listed of the Parimatch welcome promotions is the casino welcome offer, which is odd when you consider that this is a sports betting site. It’s advertised as £45 in bonuses for Big Bass Splash and comes with sixty free spins on the same game. To get it, players need to opt in and then wager £10 or more across the qualifying slots over the course of three days. Each day they do, they’ll receive a £15 bonus plus twenty free spins. This bonus comes with an x30 wagering requirement.

The football betting welcome promotion is a little easier to understand. Players can get £30 in free bets by signing up and wagering £10 on any football match with odds of 2.00 or greater. The £30 is delivered as six £5 free bets to spend on football. A very similar welcome promotion is available for betting on combat sports, but the bonus amount is £20 in free bets rather than £30. That goes back up to £30 if you take the esports welcome promotion.

We’re still not done with welcome promotions at Parimatch – there are three more. The first is an offer of £30 in free bets if the first bet you place on horse racing loses. The precise amount handed back to you is the full amount of your lost bet, with £30 as an upper limit. There’s a general sports betting welcome promotion which offers £10 in free bets for anyone who stakes £5 as a first bet rather than £10, and a secondary casino welcome promotion offering £50 in bonuses to anyone who wagers £15 or more on selected games within seven days of joining the site. That bonus has an x40 wagering requirement rather than an x30 one, though. If you think all of this sounds a bit confusing, you’re right.

Other Promotions

Parimatch, as we alluded to above, burns through most of its bonuses and promotions at the sign-up stage. In terms of ongoing promotions, the biggest is the Parimatch Hat-Trick Hunt. Every week, players can log in and predict the correct final score for the fixtures listed by the website. Prizes for successful predictions include free bets or free spins to use in the casino. There’s also a “Flip a Prize” free game to play for the chance to win free spins or other perks every day you log in, and a “run for your money” promotion, which refunds all horse racing bets placed on horses that end up not running.

What are the Pros and Cons of Parimatch?

Pros: This is a long-tenured, highly trusted betting brand that gets excellent customer feedback. The list of sports to bet on is long, and there are plenty of other things to do at Parimatch while you’re waiting for your bet to come in (or not). In some circumstances, withdrawals might be issued and funded on the same day they’re requested.

Cons: The lack of telephone support takes this site a level or two below the better Parimatch sister sites when it comes to customer support. The overall number of deposit and withdrawal options is surprisingly limited. If you’re someone who enjoys regular promotions and perks, the lack of bonuses beyond the sign-up offers might leave you feeling that your loyalty isn’t rewarded after a while.

Top Games at Parimatch

We’ve said a couple of times during this review that Parimatch has a casino attached to it. Some of the promotions available at Parimatch Casino are reserved for use in the casino, and the games you’ll find in the casino include the likes of Big Bass Splash, the Age of the Gods series from Playtech, and Gold Cash Free Spins. In short, it’s well-stocked and includes most of the big names. The slots and casino games aren’t the point of Parimatch, though – sports betting is.

The UK version of the Parimatch brand specialises in British and Irish horse racing, with the latest odds, runners and riders always listed prominently in the middle of the site’s homepage. It’s also big on football, with the Premier League, Championship and League One all listed as separate entries on the Parimatch menu at the expense of mentioning any other sports. You have to dive into the side menu before you find any mention of cricket, rugby, Formula 1 or any other sports, but when you do, you’ll find that Parimatch’s coverage is so deep that it also offers odds on road cycling, Aussie Rules football, hurling and squash. There are also categories for esports, virtual sports, entertainment and politics. “Comprehensive” is the word we’re looking for.

Withdrawal Processing & Support

Parimatch used to offer same-day withdrawals with PayPal, so we were very disappointed to find out that the option had been removed when we came back to re-review it. We’re not sure why that’s happened, but it means that withdrawal options at Parimatch are now very limited, with debit cards and bank transfers as the only remaining options. You’ll likely be waiting 3-5 days for Mastercard debit withdrawals or bank transfers, but if you have a Visa debit card you should be able to get your money within thirty minutes. That’s great so long as your card fits the bill, but there’s no reason not to offer e-wallet compatability in this day and age – plenty of the Parimatch sister sites do.

Customer Services & Licensing

The quality of customer support at Parimatch isn’t quite on par with what you’ll find at most of the Parimatch sister sites because it doesn’t offer telephone-based support. However, there’s an always-available live chat option, a contact form, and the option of speaking to the company via its various social media channels.

The UK Gambling Commission licence that covers Parimatch is held by BV Gaming Limited under account no. 39576. The operator found itself on the wrong side of the UK Gambling Commission’s regulatory wrath in February 2022 after breaking licence conditions that cover social responsibility, assessing customer risk, preventing money laundering, and employing fair and transparent terms and conditions. Instead of facing formal action, BV Gaming chose to settle the matter for £1.73m. After a couple of years of good behaviour, the licence was wiped clean of the fine in 2025. The licence is, therefore, still in force, and covers the Parimatch sister sites.

Parimatch – The Verdict

Parimatch isn’t quite a match for BetVictor, but it was never likely to be – BV Gaming Limited is BetVictor’s platform, and none of the other sites on it will be allowed to become bigger or better than BetVictor itself. That being said, it’s easily a match for TalkSPORT Bet, and that’s not a bad position to be in. The sportsbook offers massive scope and scale, and there’s a big casino to take into consideration, too. Unless you need the security of having a phone number to call or you’re determined to use a less conventional payment method, you should have few complaints or reservations about Parimatch.

What are players saying about Parimatch?

Here are our condensed / reader’s digest summaries of recent Parimatch reviews from real players.

• 14-Apr-2025 by Antony:
  Absolutely dreadful. I put over £250 into this app and got nothing back – not even the smallest win. I was given hundreds of free spins and all I got was 5p. Honestly feels like a scam. No idea how they’ve got four stars unless the reviews are fake. You’re better off with pretty much any other site. This one’s a joke. – source: Trustpilot
• 11-Apr-2025 by Adrian:
  I had a good experience with support – they responded quickly and were genuinely helpful. Everything felt fair and straightforward. No complaints from me. – source: Trustpilot
• 10-Apr-2025 by Bungmac:
  Laura was brilliant – not only did she explain everything clearly, but she was also really friendly throughout. It made the whole thing a lot easier. Great service. – source: Trustpilot
• 09-Apr-2025 by Chris:
  Complete disgrace. They shut down my account even though I’d only had losses. No explanation given. Honestly, steer well clear – not worth the risk. – source: Trustpilot
• 08-Apr-2025 by Stephen:
  Levente was spot-on in getting my issue sorted quickly. Really appreciated the fast response and clear guidance. Couldn’t ask for more. – source: Trustpilot
• 08-Apr-2025 by Duane:
  I had a great chat with Pablo – he was understanding, polite, and resolved my issue without any hassle. I’ll definitely be telling friends and followers about the positive support I received here. – source: Trustpilot
• 07-Apr-2025 by Stacey:
  Ana handled my issue with free bets brilliantly. She was warm, polite, and sorted everything quickly. Top marks for customer service. – source: Trustpilot
• 04-Apr-2025 by Craig:
  Alan was quick to fix my issue and did it with no fuss. Really efficient service and he’s clearly a credit to the team. Much appreciated. – source: Trustpilot
• 26-Mar-2025 by Rachel:
  Big thanks to the support team – they sorted out my bonuses without any issues. I really appreciated the help and the service was spot on. – source: Trustpilot
• 23-Mar-2025 by Joe:
  Levente helped me out when the welcome offer wouldn’t work – he sorted it manually, which saved me loads of time. Very helpful and much appreciated. – source: Trustpilot