William Hill

William Hill has been involved in the UK gambling scene as a business since 1934, but William Hill, the individual, was taking bets long before that. Before founding the company, he was known to collect bets on a motorcycle. The business itself began in 1934 as a postal and telephone betting service, long before betting shops became legal in Britain. William Hill only moved into shops later, acquiring its first chain in the 1960s. He was an ambitious man, but even he would probably be staggered to see the billion-pound-plus company that WHG (International) is today. Never mind the history, though – does William Hill still have what it takes to compete with the very best in the market today? Here are our thoughts on the matter.

William Hill Welcome Offer

William Hill does have a welcome promotion, and it’s a straightforward one for sports bettors. New customers who use promo code R30 can bet £10 on a qualifying market at minimum odds of 1/2 and receive £30 in free bets. The reward is split into three £10 free bets rather than arriving as one lump sum. If you’re more interested in the casino side of William Hill, Vegas runs a separate welcome offer of two hundred free spins after you stake £10.

Ongoing Promotions at William Hill

We’ve already established from the above that William Hill doesn’t go big on promotions. There’s no sign of a VIP programme or similar reward scheme at the site, for example, and any other promotions that do show up tend to be brief and specific. That makes it difficult to write about them here, as several of them could be gone by tomorrow or next week. You’ll see different promotions depending on which part of the William Hill site you’re using. Go to William Hill Vegas, for example, and you might see tournaments offering free spins on specific online slots. Go to the sports betting section of the site, and you might be offered unique betting combinations for enhanced prizes.

There are two ongoing promotions at William Hill which appear to have a longer shelf life than all the others. One is “Strike Gold.” The “Strike Gold” pop-up could appear on any spin during any online slots game. If it does, you’re guaranteed to have won a cash prize. William Hill claims to be offering thousands of cash prizes, ranging in size from the insignificantly low to a maximum of £5,000. The other heavily-promoted ongoing promotion is “Bonus Drop Boost,” which is a site-specific game that William Hill members can play once per day. The basic idea is still to drop a disc into a chute and see whether it lands on a prize, but the current version adds an extra incentive for regular players. Fridays guarantee a prize, and players who have used Bonus Drop Boost on enough of the previous six days can activate a multiplier that doubles or triples Friday’s reward. Prizes can include free plays, bonuses or cash.

What are the Pros and Cons of William Hill?

Featured Slots and Casino Games

Picking featured games at William Hill is difficult because of the multiple faces of the website. Should we prioritise the sports section? The live casino? The relatively recently added bingo section? There are different focuses within all of them. We know that most of you are here for online slots, though, so we’ll go with that as our frame of reference.

The slot that’s currently getting the most promotion at William Hill is Fishin’ Frenzy Megaways. Blueprint Gaming has taken what was already a massively popular online slots game and stretched it over the Megaways skeleton to make it even bigger and even more volatile than it already was. You still need to land a fisherman and some fish on the same spin to claim prizes, but now you can do that with 15,625 ways to win and a maximum return of x10,000 against your stake. The combination of free spins and cash collect symbols can be potent here, with an RTP of 95.02%.

We guess that players at William Hill have a taste for Megaways slots because Buffalo Blitz Megaways is another of the casino’s most popular slots. Just as Blueprint gave “the Megaways treatment” to one of its classic range, Playtech takes Buffalo Blitz and gives it the same treatment here. They’ve gone the whole hog (or buffalo) with the Megaways mechanic, though, including the full platform of 117,649 ways to win. Wilds land with multipliers attached to them, avalanche wins are in play at all times, there’s a prize picker bonus – there’s almost too much going on in this slot to keep track of, with 96.29% RTP and very high volatility.

Thunder Birds Power Zones is made by Ash Gaming and is exclusive to the William Hill sister sites range. This is a Cluster Pays slot and very clearly aimed at people who enjoyed Flappy Bird and Angry Birds. It’s cute, cartoonish, and stuffed full of bonus features. The random multiplier inside the free spins feature can go as high as x1000 for the luckiest players, capped at a max win of x9000 against your stake. RTP is 96.42%, but this is yet another massively volatile slot. At the risk of repeating ourselves, William Hill does everything. Look to the top menu, and you’ll easily find your way to the sportsbook, “Vegas,” poker, bingo, and live dealer sections if slots aren’t enough for you.

Deposits and Withdrawal Methods

The range of deposit and withdrawal methods open to players at William Hill is pretty much what you’d expect from a casino of this standing. Debit cards are obviously accepted for deposit or withdrawal. Visa Direct-enabled cards can receive money in around four hours, while other debit card withdrawals usually take between one and three working days. PayPal, Skrill and Neteller withdrawals are generally processed within one working day, while Apple Pay withdrawals can be immediate after approval. Pay By Bank can be immediate or take up to one working day, while a traditional bank transfer might take three to five working days to reach you. Eligible players with linked William Hill Plus accounts can also move money between their online balance and William Hill shops, which can make cash withdrawals effectively instant. Paysafe voucher cards are accepted as a method of deposit but not withdrawal.

Customer Support and Licensing

If players need customer services, William Hill’s online Messaging service is available 24/7 and is the main route for account support. Retail customers have separate telephone and email support for betting shop matters. The lack of a general telephone support line for online customers is still something we’d like to see improved.

William Hill is one of only a handful of major betting brands with licences and regulatory approvals across several respected jurisdictions. British customers are served by WHG (International) Limited under UK Gambling Commission licence 39225, while the business is also regulated in Gibraltar. Other William Hill group entities hold Malta Gaming Authority licences for the markets they serve. In March 2023, WHG (International) Limited was one of three William Hill businesses involved in a record £19.2m UKGC regulatory settlement over social responsibility and anti-money laundering failures. WHG (International) Limited’s share was £12.5m. The same company received a further £82,687 UKGC financial penalty in August 2025 for customer identification failings involving accounts held across group companies.

William Hill – The Verdict

William Hill hasn’t spent the past few years resting on its laurels. It’s kept up with the changing direction of the online gambling industry and tried to add everything that players want from it. If it’s possible to place a bet on something in the UK, it’s likely that the bet can be placed with William Hill. In the process of chasing everything at once, though, William Hill may have spread itself a little thin. The gaming portfolio isn’t as deep as one would expect of a massive company like this, and customer service options and availability are issues. With the company now under the control of Evoke plc, the next few years could see more changes happening at William Hill than at any point in the past two decades. Whether those changes will be for better or for worse, we don’t know, but as of right now, William Hill can still be trusted with your money.