BestOdds

BestOdds sister sites include Star Sports, AK Bets, PricedUp, London Bet, and BetWright.
BestOdds (bestodds.com) is operated by Razorbill Links Limited of Ground Floor, Douglas Chambers, Douglas, Isle of Man, IM1 4LA.

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BestOdds Sister Sites 2026
StarSports
We need to make something clear straight out of the gate. None of the brands we’ve listed here as BestOdds sister sites share the same operator or UK Gambling Commission licence as BestOdds itself. However, they do all have a software platform in common, and that’s why they look (and, in many cases, function) the same. That software platform was developed by and for Star Racing Limited, and was first used by Star Sports. In a way, that makes Star Sports the unofficial flagship of this unorthodox network. It’s also the biggest of the sites on the platform in terms of reach – there’s a whole news and analysis section attached to Star Sports, so if you fancy getting an expert’s thoughts before parting with your wagers, this is theoretically the best of the sites to do it with. It’s a tried-and-trusted brand.
AK Bets
AK Bets is the best challenger brand among the BestOdds sister sites, by which we mean it’s the brand that’s done the most in the least amount of time. You only have to go back a few years to find the first AK Bets stall operating on the side of a racetrack, but within twelve months of that first stall opening, the AK Bets website was live and the brand had found an audience. Part of that is down to Star Racing Limited again – as well as giving AK Bets its software platform, the company also handled licensing for the brand for a while. Once it had found its feet and its place in the market, AK Bets acquired a licence of its own and now functions under its own umbrella in much the same way as BestOdds itself does.
PricedUp
PricedUp was still quite new when BestOdds launched, which is direct evidence that the BestOdds sister sites family is expanding rapidly. While we wouldn’t describe any of the betting sites on this makeshift network as especially complicated, PricedUp might be the simplest of the lot. There’s barely a promotion in sight with this brand, which prefers to focus on providing players with the best possible odds and letting its expanded sportsbook and entertainment betting selection do the talking. The black-and-yellow branding is a nice way of dressing up the familiar software skeleton, and everything is perfectly functional. Is that enough, though? While we’d happily trust PricedUp to handle a bet for us and pay us fairly if we won, we’re not convinced that there’s a persuasive reason to play here rather than spending the money with our usual bookie of choice.
London Bet
No matter how long we’ve been covering betting sites and casinos for – and it’s been many years now – there’s always the occasional surprise. In the sports betting sphere, there hasn’t been a bigger surprise in recent memory than London Bet. Launched in 2025, London Bet looks like just another rebadged rehash of the same software architecture that underpins all of the other BestOdds sister sites. That ought to have been a disadvantage, but instead, London Bet became the fastest-growing new sports betting brand of them all in its first twelve months. While we congratulate the brand on its achievement, we only wish we could identify or explain the reasons why. Perhaps people just really love the all-British branding – or maybe the slightly stronger focus on slots alongside the usual sportsbook is the factor that’s made a difference. Whatever it is, it obviously works.
Bet Wright
BetWright had a longer run-up to launch than any of the other BestOdds sister sites and, perhaps, any new betting brand that’s launched in the UK at all in the past few years. The domain and licence for the brand were first registered in the middle of 2024, but the site itself didn’t appear until almost exactly twelve months later. We’re not sure why there was such a prolonged wait for the brand – it’s another reskin of the same old Star Racing Limited software platform, so it’s not like the design team needed to do anything complicated. In execution, BetWright is more like London Bet than any of the other brands we’ve listed here, and that’s down to the way it promotes slots as well as sports betting on its homepage. While most of these sites prefer to remain as orthodox betting sites, brands like BetWright like to dabble.
Can BestOdds Be Trusted?

★★★★★
BestOdds is a 3-star trusted betting site.
BestOdds Review 2026
We’re on record as saying that there are too many sports betting sites competing for the same finite amount of space in the UK marketplace, and we’ll say it again here. That doesn’t stop them coming, though, and BestOdds joined the party at the end of 2025. We’ve already covered above that this is one of many newer sports betting sites that share the same software setup, but has BestOdds managed to add anything new to the recipe and, more importantly, does it actually live up to its name by offering punters the best odds? We’ll get to the bottom of that in this review.
BestOdds Welcome Bonuses
BestOdds doesn’t make its welcome bonuses as easy to find as it probably should. There’s no Promotions tab on the website, and they’re not among the first banners you’ll see scrolling across the top of the homepage. When you do eventually spot them, you’ll find a simple offer of “Bet £20 for a £10 Free Bet,” which works exactly the way it sounds like it would. You need to enter the code 20x10fb when making your qualifying deposit to claim the bonus, and your £20 qualifying bet must be spent on a minimum three-leg accumulator with odds of 3.00 or greater. The £10 is credited as soon as the qualifying bet settles, and there are no wagering requirements.
We can’t imagine too many people come to BestOdds to use the casino rather than the sportsbook, but there’s a second welcome promotion of fifty free spins per day for five days to those who do. Again, you’ll need to wager £20 to get your spins, and enter the code 50fsx5 when making your qualifying deposit. The £20 must be spent on one of the nominated qualifying slots, and anything won from those spins is subject to the UK standard x10 wagering requirement.
Other Promotions
Considering that this is a sports betting site first and foremost, the lack of additional free bet promotions is a bit puzzling. There’s a best odds guarantee, so that takes care of the promise made in the name, and there are extra place offers and other spot promotions available, but the closest the site gets to a formal promotion beyond that is the selected “Best Boosts” selection, which offers enhanced odds on selected fixtures and events. Those offers change daily, so they’re always worth checking.
On the casino side, BestOdds offers an ongoing “Reel Rewards” promotion, which offers fifty free spins per week for anyone spending £250 or more on the same slots that qualify for the welcome promotion. Again, anything you’re lucky enough to net from those spins will have to be wagered x10 before it turns into cash. From time to time, you might also be able to get a package of free spins on the selected slots game of the week. The qualifying deposit and spend requirement for the bonus is usually £20, but that could change depending on what’s been picked for the spotlight that week.
What are the Pros and Cons of BestOdds Casino?
Pros: With its best odds guarantee, BestOdds lives up to its name. There’s a welcome promotion for both sports betting and casino play, plus a couple of ongoing promotions for each activity. Not every new sports betting brand offers these things, so they help BestOdds to stand out.
Cons: No live customer support at all. No fast withdrawal methods, and not a great range of deposit and withdrawal options in general. A lack of guaranteed free bet offers beyond the welcome promotion.
Featured Slots and Games
If you want to know what the top slots at BestOdds are, you’re probably not using the site for the thing it was designed for. Nevertheless, you’ll find them lined up in a row across the middle of the page that loads when you open the casino tab. Fishin’ Frenzy: Lure ‘Em In was the overall number one pick on the day we wrote this review, followed by 6 Jokers, 3 Apex Treasures: Pot Rush, Chilli Heat: Spicy Spins, 20p Roulette, and 3 Pigs: Bacon Bankroll. The presence of 20p Roulette in the selection is a reminder that BestOdds offers table games as well as slots, and there’s also a live casino selection.
The majority of people who arrive at BestOdds will come for the sportsbook, and they’ll find that it’s led by horse racing. That’s down to the software that the site runs on – it was developed by Star Racing Limited, which is horse racing-led. Football takes second billing, and we’re talking football from all over the world, not just England. Even the Ethiopian Premier League gets a look in. All the sports you’d expect to see in the full A-Z are there, and BestOdds also offers odds on politics, TV and special events.
Withdrawal Options and Speed
This is one of the weaker aspects of BestOdds as a whole. The only accepted payment methods are debit cards (Visa and Mastercard, no Maestro), Apple Play, or Yaspa. That means no Trustly, no PayPal, no other e-wallets, and none of the other more exotic options you might find offered at other UK betting sites. Turnaround times aren’t great either – BestOdds can’t promise to get your money to you any quicker than the quoted 3-5 day turnaround, although the FAQ says that funds will “often” move faster. A modern betting site should be able to handle same-day withdrawals by now, and it should be offering more choice, too.
Customer Support and License
If withdrawals are one of the weaker aspects of BestOdds, customer support is the outright weakest. There’s no phone number to call, and no live chat support. All you can do is send an email to cs@bestodds.com instead and wait for a reply, with no information provided about how long that might take. The site also offers a couple of social media handles (Instagram and X/Twitter) for contact, but we’ve checked both accounts, and they don’t look very active to us.
BestOdds is covered by the UK Gambling Commission licence that its operator, Razorbill Links Limited, holds under account number 66479. It’s a clean licence as of the time of writing, but that’s almost a given when you consider that it was only issued in August 2025. If the operator chooses to expand the network in the future, the same licence can be extended to cover any BestOdds sister sites it comes up with.
BestOdds – The Verdict
We knew BestOdds would be a decent betting site. It would be almost impossible for it to get the basics wrong, given the software platform it runs on. The question was really whether or not it does any better than the average site that uses this platform, and we think it does. The addition of welcome bonuses and a few ongoing promotions lifts it above average, but there are still obvious points of weakness. There’s no good reason why BestOdds can’t offer live chat support, and so it should. It should be doing better in terms of getting players paid quickly, too. If it tightened up on those aspects, it could be a nice little site.
What are players saying about BestOdds?
Here are our condensed summaries of recent BestOdds reviews from real players.
- 17-May-2026 by Jodie:
I signed up for the offer where you deposit and wager £25 to receive free spins, but the spins never arrived. What made it worse was that I couldn’t find any proper way to contact anyone about it. From my experience, it felt like a scam and I’d avoid the site. – source: Trustpilot - 16-May-2026 by Joanne:
I signed up, deposited, lost some money on slots, and then my account was suspended while they asked for ID, a utility bill, and a selfie holding my ID. I sent everything, only to be told they wouldn’t accept my business, with no real explanation and without refunding my full deposit. I’ve contacted my bank for a chargeback and raised concerns about how my personal documents are being handled. In my view, this was one of the worst betting sites I’ve used. – source: Trustpilot - 15-May-2026 by Danny:
I put in £20 and played 10p spins, but the balance disappeared so quickly that my phone battery had barely moved. I didn’t get any bonuses, the returns were tiny, and the RTP on the game I played looked lower than on other sites. From my point of view, it just isn’t worth bothering with. – source: Trustpilot - 15-May-2026 by Scott:
I wouldn’t give this site any praise at all after my experience. The casino and virtual games felt awful to me, and I didn’t see anything resembling a proper payout. I’m not even going to say how much I lost, but I’d strongly warn others to stay away. – source: Trustpilot - 11-May-2026 by Dave:
My account was activated and I deposited money, but as soon as I tried to play a game I was suspended. I sent verification documents but still couldn’t log in, so it felt like my money had simply been taken while I was left locked out. Based on that, I’d avoid the site. – source: Trustpilot - 08-May-2026 by Kevin:
I set up an account and have found the site excellent so far. It’s easy to navigate, placing bets is straightforward, payouts have been quick, and customer service has been good. At this stage I’m happy to give it a strong recommendation based on my own experience. – source: Trustpilot - 03-May-2026 by Phillip:
My experience was simple enough to sum up: the returns were poor. I didn’t feel there was enough coming back to make the site worth using. – source: Trustpilot - 17-Apr-2026 by County:
I was nervous after reading the negative reviews, but my own experience has been fine. I’ve had several winning horse racing bets, withdrew the money, and it reached my account without any problems. Because of that, I’m planning to keep using the company. – source: Trustpilot - 09-Apr-2026 by Josh:
I’d used BestOdds on and off for a while and initially thought it was decent, with competitive odds and good market coverage. Then I deposited £100, placed a bet on the Masters, had a spin in the casino, and was suddenly logged out with my account suspended. I still had a £60 balance and £50 in live bets, and no reason was given, so I won’t be using the site again. – source: Trustpilot - 27-Mar-2026 by Daniel:
I believe this site took money from my bank account even though I’d closed my account months earlier. I couldn’t get any reply to my emails, so I contacted my bank and reported it as fraud. After that experience, I’d strongly warn people not to sign up. – source: Trustpilot




