PricedUp Sister Sites 2026

If you check the UK Gambling Commission website, you’ll find that PricedUp Bet is the only brand currently listed under the umbrella of Off Course Bookmakers Limited. That ought to mean that there aren’t any PricedUp sister sites. However, the given address of Off Course Bookmakers Limited is the same as the address of Star Racing Limited, which operates StarSports Bet and the other brands we’ve listed below. The PricedUp website also uses the same design template as the Star Racing brands. As such, there’s a definite connection between these companies and these brands. They might not be PricedUp sister sites in the strictest sense of the term, but they’re close enough for the difference not to matter.

StarSports

StarSports

We would normally say that Star Sports Bet (or StarSports – whatever you want to call it) is the flagship of the PricedUp sister sites. The only reason we’re not doing so in this instance is PricedUp technically isn’t on the same platform as per the information we gave you right at the top of this page. As the brand that carries the name of Star Racing Limited, Star Sports Bet has been pumped full of all the best content. The sportsbook here is broader and deeper than the one you’ll find at any of it sister sites, and considering there isn’t a weak sportsbook anywhere on the network, that’s not a statement we make lightly. Star Sports Bet has been online for more than fifteen years now, and claims to be the UK’s biggest luxury bookmaker.

PricedUp sister sites Star Sports Bet

Visit StarSports

AK Bets

AK Bets logo

AK Bets might ring a bell for some of you as a brand with roots in the real world. It began its journey in 2021 at Killarney as an on-track bookmaker. Like many new bookmakers, they faced a rough start, losing over £1,000 more than they took in on their first day. However, this initial setback didn’t deter the owners. They bounced back the following day, and within a year and a half, the AK Bets website was up and running. The site officially launched at the start of 2023, joining the PricedUp network of sister sites. Almost immediately, AK Bets rolled out a series of apps alongside the website. The brand claims to handle more than seventy thousand bets each day, focusing primarily on horse racing.

PricedUp sister sites AK Bets

Visit AK Bets

McBookie

McBookie

The name McBookie might give you the impression that McDonald’s has ventured into the betting business, but that’s not the case—at least not yet. As you might expect, McBookie comes from exactly where you think it comes from. Even if you’re not clued up on the lingo of the British Isles, it’s pretty clear that McBookie is a betting platform rooted in Scotland. The brand has been operating online since 2009, which shows it’s managed to hold its own in an incredibly competitive market. Although McBookie is open to players from all over, the website suggests it has a soft spot for its Scottish roots.

PricedUp sister sites McBookie

Visit McBookie

PricedUp At A Glance

PricedUp at a Glance

PricedUp is one of the newest names to join the UK betting scene, run by Off Course Bookmakers Limited of Hove, England. Fully licensed by the UK Gambling Commission, the site takes a no-nonsense approach — no flashy promotions, no loyalty points, just straight-up betting and odds.

It’s backed by the same team connected to Star Sports and McBookie, so it feels familiar even if the brand itself is still finding its feet. Whether that stripped-back style appeals or feels too bare-bones depends on what kind of punter you are.

Reviewed: November 2025

PricedUp News

: Football Ground Guide has recently graced PricedUP with a solid 5/5-star review to help boost the profile of the relatively underground platform. While there’s no denying it’s a nice pat on the back for a site that hasn’t exactly been in the limelight, the timing feels a bit too tidy. A platform that most punters haven’t heard of getting a perfect rating from a well-known source always raises the question of whether someone’s trying to build a bit of borrowed credibility. That said, PricedUP does seem to have been quietly putting in the legwork behind the scenes, focusing on comparing prices across football tickets, merch, and travel without the usual bells and whistles. It’s not flashy, but it gets the job done for people who just want a cheaper matchday.

Football Ground Guide

The review reads like someone’s been handed a checklist and politely ticked everything off-easy to use, clean layout, and a useful set of tools. There’s no real nitpicking, which might be refreshing or suspicious, depending how long you’ve been orbiting the football site circuit. Either way, if the aim was to give PricedUP a bit of clout before the next spike in seasonal traffic, it probably worked. Whether that five-star seal means anything in the long run depends on whether users stick around once the novelty wears off. For now, it’ll likely pull a few more eyes their way, especially from budget-minded fans trying to cut costs without having to wade through endless ticket resellers or clunky affiliate hubs. We’ll be watching to see if that review actually reflects real experience or if it ends up sitting in the corner gathering dust like a Player of the Month trophy from a team that finished mid-table.

: PricedUP hosted a boozy race day on the 22nd of November, and judging by the information which was released ahead of the event, it’s likely that punters experienced an unforgettable day. The gates opened before most people had finished their breakfast, and with the first race kicking off at 11:45am, anyone pacing themselves would’ve needed monk-like restraint. From the looks of the schedule, the races came thick and fast, but there was no shortage of encouragement to take your time soaking in the atmosphere. Between the galloping and the gulping, Woodforde’s Brewery kept things flowing with enough craft ales, lagers, and ciders to keep the beer tokens jangling in pockets till mid-afternoon. Seven races in total, with a fairly meaty stretch of hurdles and chases, but the whole thing was painted over with a thick, foamy layer of beer festival spirit.

Events like this one walk the line between organised sports and semi-organised chaos, and PricedUP didn’t exactly underplay the theme. Races had names like Download The PricedUP App Handicap Hurdle and Play On PricedUP Junior Flat Race, which made it all feel more like a sponsored carnival than a serious betting affair. But then again, no one turns up to a beer-soaked race day expecting Royal Ascot polish. With a strong turnout, decent weather, and the promise of a few coin-flipping finishes, it probably did the trick for punters looking to feel like they were part of something a bit louder and looser than the usual betting slip slog. If the crowd made it to the last race in one piece and still knew which horse was which, that alone would be something worth raising a pint to.

: The Live Darts website has made sure the PricedUP welcome offer is on more sports bettors’ radars this week. That’s largely down to the site giving the bonus a decent spotlight, right in time for punters sniffing around for fresh value without getting buried in fine print. PricedUP might not be a household name yet, but they’ve got the basics nailed. You bet £40, they hand you £20 in free bets. No staggeringly complex rules, no multi-step hoops to jump through. The catch, if you can call it that, is the four £5 Build-A-Bets dished out over four days. Not exactly the most thrilling drip-feed, but at least they don’t throw in sneaky wagering requirements to spoil the mood. Just bet at evens or above, and once your bet settles, your bonus bits start dropping in.

live darts

Given how many sportsbooks try to pull new players in with eye-watering numbers that turn out to be locked behind six stages of eligibility checks, this one’s almost refreshingly upfront. You’ve got to remember the promo code BAB20 when signing up, and make sure not to stick your qualifying bet on a Build-A-Bet market, or the whole thing falls flat. The site accepts the usual card options for deposits, and the interface isn’t anything flashy, but it works. If you’re the type who forgets about time-sensitive bonuses, you’ll want to set reminders though, since each £5 free bet vanishes after 24 hours. Still, for a newer brand trying to find its footing, this welcome offer will probably help them wedge their way into more regular betting routines. Whether it keeps players hanging around after the bonus dries up is a different story.

: The Betting Lounge recently advised their readers on the fastest ways to withdraw winnings from the PricedUP sister sites. The verdict? Instant bank transfer takes the crown, followed closely by Visa debit, which apparently got one lucky punter their pound back in 36 minutes flat. Not exactly groundbreaking, but when you’re used to the vague 2–5 day timelines most sites push, it does feel worth mentioning. The real twist is that there’s still no e-wallet support in sight, which might leave some players wondering why a brand trying to break into the UK scene skipped one of the most common payment options. They’ve nailed a few key things, but missed out on others that really should’ve been part of the launch day checklist. Still, if you’re only using debit or instant transfer, you probably won’t notice what’s missing unless you’re the sort that likes to cash out through Skrill before the game’s even ended.

The guide itself is fairly no-nonsense, walking users through the process in four easy clicks. Account icon, enter amount, choose method, wait. It’s not rocket science, and that’s probably a good thing. There’s no fiddly verification step mentioned in this test, which might mean PricedUP already had the user verified, or they’re not too strict about checking ID unless someone waves a red flag. Either way, the review kept things measured. No wild praise, just a few observations about how fast tech like Visa Direct and open banking can be when it’s working properly. Would we like to see PayPal or another e-wallet added? Absolutely. But for now, it’s a serviceable setup that won’t leave most players waiting by their bank app for days. Just keep an eye on your withdrawal page, because updates don’t always shout for your attention.

: Next.io has shared its expert opinion on PricedUP in a succinct and convincing review which could easily see new registrations skyrocket. The tone’s confident enough to make you think they’ve uncovered the next big thing in online gambling, but scratch the surface and it’s clear they’ve picked their words carefully. According to their summary, PricedUP keeps things simple and tidy—no mess, no fluff, just casino basics done well. They praised the licence from the UK Gambling Commission, nodded at the site’s clean layout, and pointed out the sportsbook’s inclusion as a nice bonus for anyone who likes a flutter alongside the usual slots and tables. But it’s the focus on player limits, fast verification, and clean payment processes that seems to be the main selling point. If you believe the review, the site’s running like clockwork. Whether that stays true when traffic ramps up is a different matter.

next.io logo

It’s not all warm praise though. Next.io gave a gentle prod at the lack of app support and the limited number of promotions available after sign-up. The welcome offer gets a thumbs up, but once that’s out the way, it sounds like regular players might feel a bit underwhelmed. Still, the review steers clear of alarm bells and paints PricedUP as one of the better-built newcomers in the scene. It’s the sort of platform that tries to appeal by not overreaching—no flashy gimmicks, no impossible bonus terms, just a polished interface and a manageable game selection. That’ll suit cautious punters, especially those who’ve had their fill of confusing crypto casinos or shady white-label sites. Whether it lives up to the hype or folds under the pressure is one for time to sort out.

Can PricedUp Bet Be Trusted?

trust score

 

★★★★★

PricedUp Bet is a 3-star trusted casino.

1. Licenses and Fines PricedUp.Bet is covered by a clean UK Gambling Commission licence.
2. Accepts UK players? Yes – it was designed for UK players.
3. Trustpilot Score 2.2 out of 5.0 after over thirty reviews.
4. Operator Name & Location Off Course Bookmakers Limited of Hove, England.
5. Bonus Terms Very few promotions, but no wagering on those that exist.
6. Customer Support Email or social media messages, but no live support.
7. Withdrawal Speed & Options Debit card only, 2-5 days.
8. Number of Sister Sites There are four pricedup.bet sister sites on the Star Racing Limited network.
9. Games portfolio This is a sports betting site, but it comes with a couple of hundred slots and live casino games.
10. On GamStop? PricedUp Bet is on GamStop.
Overall SCORE > ★★★★★ – 3/5 Stars

PricedUp Review 2026

Off Course Bookmakers Limited has been running its shop in Birmingham, England, for a very long time. We’re not sure what prompted it to finally get involved in the online betting game in 2024, but having done so, it’s wasted no time. The UK sports betting market is notoriously saturated, but PricedUp.Bet has managed to secure a foothold and is now growing. Having the expertise of Star Racing Limited to call on must surely have been a big help with that, but has PricedUp now exceeded Star Sports Bet in terms of quality and reach? Let’s find out.

PricedUp Homepage

 

PricedUp offers a clean, black-and-yellow interface typical of Star Racing sites.

PricedUp Welcome Promotions

Conventional wisdom says that you’ll struggle to get far in the sports betting world if you don’t offer players a few free bets when they sign up. PricedUp.Bet, then, flies in the face of conventional wisdom. This is a very direct, to-the-point betting site, and bonuses aren’t really part of its makeup. As such, there are no welcome bonuses or sign-up offers here at all. It’s a bold choice.

Active Promotions (Check Carefully)

Promo Name Type Availability
Welcome Offer Free Bet Occasional (e.g. Bet £40 Get £20). Check site.
#PricedUpPush Enhanced Odds Daily on select markets.
Slots Club Free Spins Weekly (Wager £250+).

Other Promotions

There are no sports-related promotions available at PricedUp Bet at all, which is massively surprising for a sports betting brand. Even the smaller betting brands offer a free bet here and there these days, but so far, PricedUp has managed to get by without doing so. Instead, it offers #PricedUpPushes – events upon which the bookie offers special or enhanced odds. These events change daily (or even hourly), and are worth looking at if you visit the site regularly.

🚀 What is a #PricedUpPush?

This is PricedUp’s signature feature. Every day at 12pm, they release enhanced odds on a popular selection (e.g., “Man Utd to win & Rashford to score”). These are often industry-leading prices but are available for a limited time only.

There is also a small perk for those who play casino games at PricedUp. If you spend £250 or more each week, you can become a member of the casino’s “Slots Club.” Members receive fifty free spins per week, and if they win anything from the spins, the winnings are theirs to keep without any wagering requirements. Big wins will be difficult to land, though – the spins are capped at a maximum value of 10p each.

What are the Pros and Cons of PricedUp Bet?

Pros: This is a good bet for you if you’re after a no-frills betting site. There are no flashy promotions, no complicated loyalty schemes with sticky terms and conditions, and very few distractions. PricedUp is all about the experience of making a bet and then winning or losing – nothing more, and nothing less.
Cons: The lack of promotions makes PricedUp.Bet uncompetitive with the bigger and better brands out there. Even if we put that aside, the site’s standards of service aren’t good enough. Withdrawals take too long, and are restricted to debit cards. There’s no live customer service available.
🍻 Events & Sponsorships: PricedUp is active in the real world, hosting “Boozy Race Days” and sponsoring events. This connects the online brand to its brick-and-mortar heritage in Birmingham.

Top Games at PricedUp Bet

If you really and truly want to know what the top casino games at PricedUp are, we can tell you. As of the time of writing, the biggest hits in its limited portfolio of slots and games are Office Space, Sweet Bonanza, Pot of Fortune, Vegas: After Hours, Sugar Rush, and European Roulette: 300 Carat. There are also live casino games to play and enjoy, including both standard games like roulette and baccarat, and game shows like Snakes and Ladders Live. If you’ve come to PricedUp to play these games, though, we feel that you might be missing the point a little. This is a sports betting site, and it’s very serious about that.

The long list of sports listed in the PricedUp.Bet sidebar isn’t as long as that which you’ll find at, for example, Star Sports Bet, but it’s still fairly comprehensive. Of all the sports that it covers, horse racing is treated as the priority. That’s not a huge surprise – the brick-and-mortar Birmingham-based betting shop that launched PricedUp specialises in horse racing, too. Football also gets a feature spot, but after that, everything is listed in alphabetical order, starting with American football and ending with volleyball. For unique betting opportunities, check the #PRICEDUPPUSHES section.

Withdrawal Processing & Support

If you were paying attention earlier when we covered PricedUp’s pros and cons, you might recall that payment processing was highlighted as a significant downside. When it comes to transactions on PricedUp, your only options are bank transfers or debit cards—there aren’t any alternatives. The drawback of sticking with these more traditional methods is that getting your money won’t be quick. Debit card withdrawals typically take between two and five business days, and although there’s no specific timeframe mentioned for bank transfers, it’s reasonable to assume they take even longer. In short, if you’re hoping for fast withdrawals from PricedUp, you’re out of luck—it’s just not their thing.

Payment Options & Speeds

Method Min Deposit Withdrawal Time
Visa / Mastercard £10 2-5 Banking Days
Bank Transfer £10 2-5 Banking Days

*Note: No e-wallets (PayPal, Skrill) are currently supported.

Customer Services & Licensing

Scroll down to the footer of the PricedUp website or app to find its contact details, but don’t raise your expectations too high – there’s nobody to talk to live. Instead, you can contact the company on Instagram or Twitter/X, or send an email to customerservice@pricedup.bet.

Contact Channels

Email customerservice@pricedup.bet
Twitter / X @PricedUpBet
Instagram @pricedupbet

PricedUp is covered by UK Gambling Commission licence 1776, which is held by Off Course Bookmakers Limited. It’s a clean licence, but we should note that it isn’t the same licence that covers the PricedUp sister sites we’ve listed above.

PricedUp – The Verdict

First, let’s answer the question we asked at the beginning of this review: No, PricedUp.Bet isn’t bigger or better than Star Sports Bet yet. If it keeps its current mindset of never offering bonuses, it never will be. Given how vanilla the PricedUp proposition is, we’re surprised that it’s done as well as it has – most new betting bands that go live with so few features sink without trace almost immediately. The true appeal of PricedUp must be its simplicity, and given that it’s managed to build a player base, it has room and opportunity to grow. Let’s hope that it takes advantage of that opportunity.

PricedUp Mobile

 

The PricedUp app is available for iOS and Android.

What are players saying about PricedUp?

Here are our condensed / reader’s digest summaries of recent player reviews of PricedUp.

  • 23-Feb-2025 by Mark:
    This site is dreadful. They take forever to settle winning bets—most of the time, it’s at least an hour after the event has finished. It’s a complete joke. Trying to contact them is a nightmare as well; emails go unanswered, and there’s no other way to reach them. Best to avoid. – source: Trustpilot
  • 23-Feb-2025 by Radster08:
    Absolutely shocking. Just because a bookmaker claims to be “UK licensed” means nothing these days. The UKGC is corrupt—they’ve even admitted as much to me—so it’s no surprise that shady sites like this can get a licence. It’s laughable. This site is a complete scam, just another dodgy operator paying to stay in the game. Avoid at all costs. – source: Trustpilot
  • 14-Feb-2025 by Pa:
    There are some positives, but also major drawbacks. The price boosts are decent, and you can actually get a fair stake on them, unlike with some other bookmakers. Withdrawals are also quite fast. However, beyond the price boosts, there’s not much else to entice players. They lack additional betting markets in horse and greyhound racing, so you won’t find place or match bets here. The biggest downside is the total absence of loyalty rewards or free bet promotions. – source: Trustpilot
  • 12-Feb-2025 by Rdol:
    They just took my £50. Played at 10p a spin and never even hit a single bonus feature! Absolute rip-off. – source: Trustpilot
  • 10-Feb-2025 by Andrew:
    This is an absolute joke of a bookmaker, and I doubt they’ll be around much longer. If you have money in an account with them, be very careful. They have a strange relationship with Stephen Power, who they pay to hand out poor betting tips. His followers blindly back these tips, and he and the company make a fortune. He pretends to have an account, showing only winning bets to encourage others to follow suit. It’s a setup. – source: Trustpilot
  • 07-Feb-2025 by Gary:
    This site is a scam. Don’t bother signing up because you won’t win, and you certainly won’t see your money again. They are under investigation, and I doubt they’ll be in business much longer. Avoid at all costs. – source: Trustpilot
  • 29-Jan-2025 by Diana:
    This is the biggest scam site going. I withdrew £500 three days ago, and from that moment, every single spin I’ve played has been dead—no bonuses, no wins, just dead spins. Even after depositing my winnings back, the pattern continued. It’s obvious they manipulate the games once you withdraw. They’ve exposed themselves as fraudsters. – source: Trustpilot
  • 24-Jan-2025 by David:
    Very dodgy company with unhelpful, rude staff. I wouldn’t use them again. – source: Trustpilot
  • 10-Jan-2025 by ST:
    Avoid this place. You have to lose a ridiculous amount before you even get a half-decent win, and even then, you’ll still end up at a loss overall. You’ll never come out ahead here. – source: Trustpilot
  • 06-Jan-2025 by Shaun:
    I can only go by my own experience. I made a withdrawal, and it showed in my bank account within 30 minutes. I played slots for an hour at 20p spins, was down about £30 at one point but ended up £17 up. I do wonder if a lot of the bad reviews are just from people who lost money. – source: Trustpilot

Frequently Asked Questions

PricedUp FAQ

Who owns PricedUp?

PricedUp is owned by Off Course Bookmakers Limited, a long-standing betting shop operator based in Birmingham/Hove.

Is there a welcome bonus?

Not as standard. However, check affiliate sites or email offers, as “Bet £40 Get £20” deals occasionally appear.

How long do withdrawals take?

Withdrawals are slow compared to big brands. Debit card withdrawals typically take 2 to 5 business days to process.