PricedUp Sister Sites 2026

If you check the UK Gambling Commission website, you’ll find that PricedUp is the only active brand currently listed under the umbrella of Off Course Bookmakers Limited. That means there aren’t any direct PricedUp sister sites. However, the given address of Off Course Bookmakers Limited is the same as the address of Star Racing Limited, while “Star Sports” also appears as an inactive historical trading name on the Off Course Bookmakers licence. The PricedUp website uses a very similar design template, too. There’s clearly a connection between the businesses and brands, even though AK Bets and McBookie have since moved onto separate licences of their own. They aren’t PricedUp sister sites in the strictest sense of the term, but we’re happy to treat them as alternative sister sites because of those current and historical links.

Star Sports

We would normally say that Star Sports is the flagship of the PricedUp sister sites. The only reason we’re not doing so in this instance is that PricedUp isn’t actually on the same licence. As the brand that carries the name of Star Racing Limited, Star Sports has been pumped full of all the best content. The sportsbook here is broader and deeper than the one you’ll find at either of the other alternative sister sites, and considering none of them has a weak sportsbook, that’s not a statement we make lightly. Star Sports has been operating online since 1999 and currently describes itself as the UK’s leading independent bookmaker. That’s the company’s own claim rather than ours, but the age, depth and familiarity of the brand make it the obvious first alternative to PricedUp.

pricedup sister sites star sports

AK Bets

AK Bets might ring a bell for some of you as a brand with roots in the real world. It began its journey in 2021 at Killarney as an on-track bookmaker. Like many new bookmakers, it faced a rough start, losing over £1,000 more than it took in on its first day. That initial setback didn’t deter the owners. They bounced back the following day, and the AK Bets website went live in March 2023. The brand says it handled more than seventy thousand bets during its first full year, with horse racing remaining the centre of attention. AK Bets was previously connected to Star Racing’s licence, which explains why its website still feels like such a natural alternative to PricedUp. It now operates under Akbo Limited’s separate UK Gambling Commission account, so the relationship is historical and platform-based rather than a current sister-site arrangement.

pricedup sister sites akbets

McBookie

The name McBookie might give you the impression that McDonald’s has ventured into the betting business, but that’s not the case, or, at least, not yet. As you might expect, McBookie comes from exactly where you think it comes from. Even if you’re not clued up on the lingo of the British Isles, it’s pretty clear that this is a betting platform rooted in Scotland. The brand has been operating online since 2009, which shows that it’s managed to hold its own in an incredibly competitive market. McBookie was once an active Star Racing brand, but it now operates as a white-label site under Playquarry Limited’s separate UK Gambling Commission licence. The operator has changed, but the familiar platform and long-standing business connection still make it a sensible alternative sister site for anybody who likes the straightforward approach taken by PricedUp.

pricedup sister sites mcbookie

Can PricedUp Bet Be Trusted?

trust score

★★★★★

Sistersite.com trust rating: 3/5.

1. Licences and Fines
UK Gambling Commission licence 1776, with no regulatory actions recorded.
2. Accepts UK players?
Yes – it was designed for UK players.
3. Trustpilot Score
1.9 out of 5.0 from 180 reviews, checked 31-Jul-2026.
4. Operator Name & Location
Off Course Bookmakers Limited of Hove, England.
5. Bonus Terms
Sports free-bet winnings have no further wagering. Casino free-spin offers use x2 wagering.
6. Customer Support
Email, social media and human chat support. PricedUp advertises 24/7 assistance, although its contact information is a little unclear.
7. Withdrawal Speed & Options
Visa, Mastercard, Maestro, Yaspa, Apple Pay and bank transfer. Speeds vary by method and verification status.
8. Number of Sister Sites
No direct sister sites. Three alternative sister sites with current or historical business links are listed above.
9. Games portfolio
More than 500 casino games, including slots, Slingo, table games and live casino, alongside bingo and virtual sports.
10. On GamStop?
PricedUp is on GamStop.
Sistersite.com SCORE >
★★★★★ – 3/5 Stars

PricedUp Review 2026

Off Course Bookmakers Limited has roots in retail betting in Birmingham and now operates PricedUp from a licensed head office in Hove. We’re not sure what prompted it to finally get involved in the online betting game in 2024, but having done so, it’s wasted no time. The UK sports betting market is notoriously saturated, but PricedUp has managed to secure a foothold and is now growing. Having the expertise of Star Racing Limited to call on must surely have been a big help with that, but has PricedUp now exceeded Star Sports in terms of quality and reach? Let’s find out.

PricedUp Homepage
PricedUp offers a clean, black-and-yellow interface typical of Star Racing sites.

PricedUp Welcome Promotions

Conventional wisdom says that you’ll struggle to get far in the sports betting world if you don’t offer players a few free bets when they sign up. PricedUp has taken that lesson on board, although its main sports offer asks for a little more commitment than most. New customers can use the code ACCA20, deposit and bet £40 on qualifying accumulator selections at evens or above, and receive four £5 accumulator free bets. The qualifying bet must be completed within 24 hours, and each free bet also expires after 24 hours. Winnings from the free bets have no further wagering requirement, but the free-bet stakes aren’t returned.

Casino players have a separate option. Deposit and wager £30 on a qualifying Pragmatic Play slot and PricedUp will provide ninety 10p spins on Big Bass Bonanza. Those spins are worth £9 in total, expire after seven days, and any resulting winnings come with x2 wagering. Neither package is spectacular, but both are a clear improvement on arriving empty-handed.

Current Welcome Offers

Promo Name Requirement Reward
ACCA20 Sports Offer Bet £40 on qualifying accumulators at evens or above within 24 hours Four £5 accumulator free bets
Casino Welcome Offer Deposit and wager £30 on a qualifying Pragmatic Play slot 90 x 10p spins on Big Bass Bonanza, x2 wagering

Other Promotions

PricedUp’s promotional cupboard is no longer empty. The #PricedUpPushes section is the brand’s signature feature, offering temporary boosted prices on selected sports markets. The exact events and availability change regularly, so it’s worth checking the section whenever you visit rather than assuming the same selection will still be there later.

🚀 What is a #PricedUpPush?

This is PricedUp’s signature enhanced-odds feature. Selected football, horse-racing and other sports markets are given a temporary price boost, usually for a limited period or until a stated maximum has been taken.

There are event-specific sports promotions as well as rotating casino campaigns, with recent examples asking players to spend a set amount on one selected slot in return for a batch of 10p spins. The casino rewards commonly come with x2 wagering, so they’re not as generous as a wager-free package, but at least there’s now enough promotional activity to reward players who keep an eye on the offers page.

What are the Pros and Cons of PricedUp Bet?

Pros: This is still a good bet for you if you’re after a no-frills betting site. The sportsbook is easy to navigate, the #PricedUpPushes give regular visitors something to look for, and the casino has grown into a far wider proposition than you might expect from a sports-focused brand. There are now welcome offers and rotating rewards, but the site hasn’t buried itself beneath a complicated loyalty ladder.

Cons: The £40 sports qualification is high, the reward is restricted to accumulators, and each free bet lasts for only 24 hours. Casino players face x2 wagering on the welcome spins. PricedUp’s support and banking information isn’t always consistent, either, which makes it harder than it should be to know exactly what to expect before registering.

🍻 Events & Sponsorships: PricedUp is active in the real world, hosting “Boozy Race Days” and sponsoring events. This connects the online brand to its brick-and-mortar heritage in Birmingham.

Top Games at PricedUp Bet

PricedUp now advertises more than five hundred casino games, so the gaming section is no longer the tiny side-show it was at launch. Recent additions have included Sunnydaze Asylum, Slingo Pawn Shop and Super Diamond Charge Hold & Win, while The Dog House Megaways 1000, Slingo 49’s and 5 Wild Buffalo Dream Drop have also featured. There are standard slots, Slingo games, roulette, blackjack, baccarat, live dealer tables and casino game shows, with suppliers including Pragmatic Play, Inspired, 1X2, Relax Gaming, Gaming Realms and Hacksaw Gaming. If you’ve come to PricedUp only for casino games, we still feel that you might be missing the point a little, but the selection is no longer an afterthought.

The long list of sports in the PricedUp sidebar isn’t as long as that which you’ll find at, for example, Star Sports, but it’s still fairly comprehensive. Of all the sports that it covers, horse racing is treated as the priority. That’s not a huge surprise given the operator’s roots in retail bookmaking. Football also gets a feature spot, but after that, everything is listed in alphabetical order, starting with American football and ending with volleyball. For unique betting opportunities, check the #PRICEDUPPUSHES section.

Withdrawal Processing & Support

PricedUp supports more payment methods than its limited public presentation first suggests. Visa, Mastercard and Maestro are listed alongside Apple Pay and Yaspa, with bank transfers also referenced in the help material. PayPal and Skrill don’t appear to be supported. The less satisfactory part is that PricedUp doesn’t publish a clear, dependable timetable covering every method. Some card and open-banking payments can arrive quickly, and recent players have reported withdrawals landing within minutes or hours, but verification checks can make the process considerably slower. The honest answer is that speed depends on the method, the bank and whether the account needs reviewing.

Payment Options & Published Guidance

Method Availability Withdrawal Guidance
Visa / Mastercard / Maestro Deposits and eligible withdrawals Varies by card issuer and verification status
Yaspa Open-banking payments Can be fast, but no timetable is published
Apple Pay Available through supported devices and cards Withdrawal route depends on the linked payment method
Bank Transfer Referenced in the help material No universal timeframe published

*Note: PayPal and Skrill don’t currently appear among the supported options.

Customer Support & Licence

PricedUp can be contacted through Trader Chat, Instagram, Twitter/X or email. The regulated main site gives customerservice@pricedup.bet as the primary email address, while some pages use a different support address. PricedUp advertises 24/7 assistance, but the information isn’t completely consistent and we haven’t found a general customer service telephone number.

Contact Channels

Trader Chat Human chat support through the PricedUp site
Email customerservice@pricedup.bet
Twitter / X @PricedUpBet
Instagram @pricedupbet

PricedUp is covered by UK Gambling Commission licence 1776, which is held by Off Course Bookmakers Limited. It’s an active licence with no regulatory actions recorded. The three alternative sister sites listed above sit on separate current licences, even though their platform and business histories explain why they belong on this page.

PricedUp – The Verdict

First, let’s answer the question we asked at the beginning of this review: No, PricedUp isn’t bigger or better than Star Sports yet. It has, however, moved beyond the bare-bones proposition that its appearance might suggest. There are now sports and casino welcome offers, #PricedUpPushes, rotating promotions and more than five hundred casino games. The main problems are the demanding and short-lived sports offer, the wagering attached to casino spins, the poor Trustpilot score and the lack of one clear source for payment and support information. Simplicity remains part of the appeal, but PricedUp now has enough substance to justify its place in the market, even if there’s still plenty of room for improvement.

pricedup sister sites mobile
The PricedUp app is available for iOS and Android.

What are players saying about PricedUp?

Here are our condensed summaries of recent PricedUp reviews from real players.

  • 28-Jul-2026 by Sanjay: Fake site from my experience. The slots were dead, the live games gave me nothing and after four deposits I still hadn’t seen a win. I closed the account. Don’t bother. – source: Trustpilot
  • 19-Jul-2026 by Joe: I had no problems at all. I deposited around £120 in total, withdrew £180 and the money arrived in roughly 30 minutes. Very good site from my experience. – source: Trustpilot
  • 18-Jul-2026 by Ferenc: Avoid. I saw runs of 25 to 30 dead spins, constant connection errors and an RTP that felt like a complete joke. Stay well away. – source: Trustpilot
  • 17-Jul-2026 by Kelly: I’m not sure why there are so many negative reviews because I couldn’t fault PricedUp. I had a few decent wins and the money reached my bank almost straight away. After one much bigger win, they asked for documents, checked everything in under 24 hours and sent the withdrawal. Support was friendly, quick and not rude at all. – source: Trustpilot
  • 16-Jul-2026 by TomJonJones: Shocking customer service and some very shady processes. They were happy to accept my deposit, but as soon as I tried to withdraw, they asked for every document imaginable. There was always supposedly a problem with one, followed by another request for something else. I still hadn’t got my money back. Avoid at all costs. – source: Trustpilot
  • 15-Jul-2026 by Geraldine: What a shocking site. Fisherman Frenzy Gold felt completely switched off. I put in nearly £200, the fishing net barely moved and I didn’t see one scatter reel. Returns of 25p after spending that much are ridiculous. Yes, it’s gambling, but this was another level of bad. It needs looking into. Stay clear. – source: Trustpilot
  • 12-Jul-2026 by John: The website is poor, the promotional terms are hidden and unclear, and customer service doesn’t properly answer questions. The whole experience felt unhelpful from start to finish. – source: Trustpilot
  • 07-Jul-2026 by Da: Don’t use this site. I deposited £40 and went through more than 120 spins without one win. Live chat was rude and unhelpful, then disabled the conversation when I asked a question. I closed the account within an hour of signing up. Avoid at all costs. – source: Trustpilot
  • 07-Jul-2026 by Ben: I played at PricedUp and lost £475 in one night without ever feeling like I had a chance. Some of the slots kept freezing as well. It was a shocking experience. – source: Trustpilot
  • 02-Jul-2026 by Robert: Please don’t play here. The slots felt rigged to me and the roulette returns were dreadful. I’ve used online casinos for years, and this was one of the worst experiences I’ve had. I’m being serious when I say it needs investigating. – source: Trustpilot

Frequently Asked Questions

PricedUp FAQ
Who operates PricedUp?

PricedUp is operated by Off Course Bookmakers Limited, a company with roots in Birmingham retail bookmaking and a licensed head office in Hove.

Is there a welcome bonus?

Yes. Sports bettors can currently bet £40 on qualifying accumulators and receive four £5 accumulator free bets. Casino players can instead wager £30 on a qualifying Pragmatic Play slot for ninety 10p spins on Big Bass Bonanza, with x2 wagering on winnings.

How long do withdrawals take?

Withdrawal speed depends on the payment method, bank and any verification checks. Some customers report card or open-banking payments arriving within minutes or hours, but PricedUp doesn’t publish one universal timetable covering every method.