Playbook Gaming Limited

The Playbook Gaming sites are BetZone, BresBet, and Planet Sport Bet.
Playbook Gaming Limited operates from Victoria Mainline 1 Station, 1 Hudson Place, London SW1V 1JT.

PLAYBOOK GAMING SURRENDERED ITS UK GAMBLING COMMISSION LICENCE IN NOVEMBER 2025. 

All Playbook Gaming Sites 2026

Please note that Playbook Gaming Limited surrendered its UK Gambling Commission licence in November 2025 after being fined for breaching licence conditions. All of the former Playbook sites are now standalone brands. Click on the reviews below to find out more. 

Bet Zone

BetZone is the archetypal example of what a Playbook Gaming Limited sports betting site looks and feels like, taking the basic pieces of the template that powers Rhino Bet and putting its own spin on them. You’ll quickly find that all of the Playbook betting sites and casinos share a template, which means that all of them look like BetZone. However, writing BetZone off as “just another site” on the same platform. This is a brand with a long history and a strong sense of personality. It also offers promotions and bonuses, which is something that can’t be said of all the Playbook sites.

The range of sports betting options you’ll find at BetZone ought to look very familiar. The online slots casino and live casino options are more of the same, too.  If you want to talk about history, BetZone is the official online presence of Bet21 Limited, which was formerly known as Stan James. The company operates almost fifty betting shops in the UK and has been taking bets on sporting matters since 1973. Much like Vickers before it – a brand that’s now lost to this platform – BetZone and Bet21 have embraced the online format rather than shying away from it and are reaping the rewards of that policy via this website.

BresBet

If you’re visiting these Playbook Gaming sites in order, the template should already have begun to look very familiar by the time you arrive at BresBet. However, the template probably hasn’t looked quite this pretty before. The blue and purple colour scheme is an attractive one and brings the slightly-crowded layout of the Bresbet homepage to life. As is always the case when you’re dealing with white-label casino sites, though, there are subtle but important differences between the casinos. You’ll find that the list of available sports to bet on at Bresbet is shorter than at the other site we’ve looked at thus far, and political betting is off the menu.

Nevertheless, all the popular sports are covered, and to make up for the absence of the ones that are missing, there’s a “Bresbet boosts” section for special bets. These are enhanced-odds bets that you won’t find at the other Playbook Gaming sites. Horse racing must be the default choice of focus for the Playbook white-label range because it’s presented front and centre at Bresbet just as it is everywhere else. The site is one of the more recent additions to the Playbook Gaming range, and was launched in 2021 by gambler-turned-entrepreneur Nic Brereton. Nic also owns greyhounds and racehorses, and a proportion of the money he makes from this site goes to the Bresbet Foundation, which supports animal welfare charities. This is the least experienced owner of any of the Playbook Gaming brands from a historical point of view – but the signs are that the lack of experience isn’t counting against the site.

Planet Sport Bet

After checking out the relatively reserved betting selection of Rhino Bet, the next Playbook Gaming Ltd casino site on our list gives us the longest list of them all. It’s hard to imagine that there’s a sport in the world that isn’t covered by Planet Sport Bet, but then the site wouldn’t be worthy of the name “Planet Sport Bet” if it didn’t offer players a whole world of sports to bet on. Football betting on this website is so comprehensive that it goes all the way down to the Lithuanian A-League, and you can expect similar depth on whatever other sports you might wish to bet on. It isn’t the most memorable casino site you’ll ever come across, offering a fairly plain take on the standard Playbook Gaming template, but most players know that content trumps good looks when it comes to casino sites.

The offering at Planet Sport Bet is more than substantial, and coupled with the range of live and non-live casino games and slots, there ought to be more than enough here to keep the vast majority of players entertained. Planet Sport Bet is linked to Planet Sport – the same independent sports network that owns TEAMTalk and Football 365. The company has existed since 1997 and has worked with many sports betting firms in the past, so the fact that they’ve decided to move to the Playbook Gaming Ltd platform is a real vote of confidence in the network company and the white-label platform. The comparative lack of reviews for Planet Sport Bet at Trustpilot (all of its sister sites have been reviewed multiple times) indicates that this might be the least popular site of the five on the network, but it does enough business to stay afloat and is regularly promoted by the company behind the brand.

About Playbook Gaming Limited

The Playbook Proposition

The full range of services available through Playbook includes full player account management, payment solutions, full “Know Your Customer” assistance, bespoke promotion and bonus offers, and an enormous sportsbook hosting thousands of events each week, including in-play markets. All Playbook’s business partners also receive a CRM system with a visual dashboard to manage their casino and live casino content. This is a long-winded way of saying that if somebody wanted to have their name stamped on a sportsbook or casino website but leave the running of that website entirely to somebody else, Playbook can make that happen. This might have been the attraction that brought Vickers, BetZone and Planet Sports aboard with the brand.

The technology that Playbook Gaming Ltd uses in its day-to-day operations is described as “best in class” and is used to solve what the company refers to as “fascinating challenges” across its many platforms every day. A full list of the specific development and infrastructure technologies used by Playbook is available to peruse on their website, but we won’t list it in full here.

Careers at Playbook

If you have an interest in the casino industry and you like the sound of Playbook, you might be interested to know that the company is in a constant state of hiring. We’ve mentioned that the head offices of this casino network company can be found in London, but Playbook also has a second office in Krakow, Poland, and is interested in finding new people to work at both sites. There are currently vacancies in the product, engineering, and operations teams. You can even get to know some of the people who already work for Playbook by clicking on the profiles that can be found in the “careers” section of the website, all of which link directly to the LinkedIn profiles of the individuals in question. Very few casino network companies make their staff accessible in this manner, so it’s a sign of how proud the company is of its people and also how sure it is that angry customers won’t go looking for them that it has the confidence to list those profiles here.

Is Playbook Gaming Shrinking?

Yes. That’s the short answer. The long answer is that we think something altogether more complicated and clever is happening. 2024 was a year of immense change on the Playbook Gaming network. It saw the closure of Yeeehaaa Bet (a brand that had never really taken off) and the loss of Vickers Bet to AG Communications Limited. That move didn’t work out for Vickers, though, and it left its new home mere months later to become a standalone, independent brand. DragonBet also left Playbook Gaming for pastures new, and that’s where things start to get interesting.

If you visit the ‘new’ DragonBet website, you’ll find that it uses the same template as the rest of the Playbook Gaming brands. It’s not the only betting site out there making use of the software architecture, either. Gentleman Jim and NRG Bet – two of the hottest new UK sports betting brands to launch in 2024 – use the same software and template. While there may be fewer brands under the Playbook umbrella than ever before, we think there are more brands than ever using its software and platform. Is this the new model for success at Playbook? Will we see more “independent” brands appear using Playbook-designed formats? Time will tell, but we think we’re onto something.

Full list of Playbook Gaming sites 2026