FitzBet
The FitzBet sister sites, including Bet Ahoy, are operated by SKBI Limited of 19 Bamford Road, Heywood, OL10 4TA.
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+ 200 Free Spins
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Over 18's Only. T&C's apply. 18+. #Ad
+ 200 Free Spins
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FitzBet Sister Sites 2026
BetGoodwin
We have a housekeeping note before we go any further. You’ve come here looking for FitzBet sister sites, but there aren’t any. FitzBet is a genuine standalone brand, with its own licence and proprietary software. That’s a rarity in the modern interconnected iGaming world, and one that serves to make FitzBet feel special. We don’t want to leave you empty-handed, though, and so we’ve handpicked some of the other top standalone bookies in the country for your consideration. There’s no way to have that conversation without including BetGoodwin, which only seems to get bigger with each passing year. Once known for little more than covering horse racing, BetGoodin now offers odds on every sporting event under the sun, and has also added a casino to its repertoire. It’s not exactly an unknown name, but if you’re looking for something with the same spirit of individuality as FitzBet, it fits the bill.
BetTOM
BetTom is the one and only betting brand operated by Bet Tom Limited, which means it’s every bit as much of a standalone brand as FitzBet. That’s what earns it a spot in this selection of makeshift FitzBet sister sites, but it’s not the only reason we’ve picked it. There are dozens of standalone brands we could have picked, but we’ve opted for BetTom because it’s a bookie that hit the ground running when it launched in 2025, and it’s showing no signs of slowing down. We’ll be honest and say it’s not the prettiest betting website or app you’re ever going to look at, but function is more important than form, and BetTom has plenty of that. From its exhaustive list of sports and odds to its attractive price boost deals, BetTom has pretty much everything the discerning modern punter should want from a new site.
10Bet
At some point during the design state of 10Bet, the designer asked the brand’s owner, “How much do you want to lean into minimalism?”, and the owner answered, “Yes.” If you’re someone who thinks that modern bookies and betting websites try too hard to distract you with flashing lights, colourful banners and other bits and pieces of flair, you’ll be pleased to know that 10Bet is the antithesis of that. It’s by far and away the plainest-looking of our curated selection of FitzBet sister sites, but for some people, that will be exactly what makes it attractive. Don’t mistake a dull design for a lack of clout, though – 10Bet’s promotions actually tend to be bigger than average for the UK sports betting sector post-January 2026, and player reviews of the brand are consistently positive on TrustPilot. That’s a very hard thing to achieve for a gambling company.
Fitzdares
You’d be entitled to think that there might be a real connection between FitzBet and Fitzdares, given their similar names, but there isn’t. In fact, we don’t think it would be unreasonable to say that Fitzdares is in a class of its own, and probably wouldn’t welcome being included on a FitzBet sister sites list. This is a brand that’s unashamedly posh and elitist, with a real-life exclusive member’s club in Mayfair and a couple of others opening up in other highly desirable locations around the country. When you strip away the glamour (and, on occasion, pretentiousness), you’ll find that the sportsbook at the core of the brand is a very competitive one. It focuses on horse racing, which is no surprise given that Fitzdares is an unashamedly old-world brand, but you should be able to find just as many sports to bet on here as you can at FitzBet.
London Bet
London Bet is pushing it a bit in terms of brands we can truly call “standalone,” as the software platform it runs on is shared with a few other betting sites that have launched during the past few years. It’s still the only brand on its UK Gambling Commission licence, though, and that’ll do for us. The branding of London Bet is, as you can tell from the name, British and patriotic with a special focus on the nation’s capital city. The way the theme has been applied is a little minimalist, but it still gives you something to look at while you’re browsing the odds. What makes London Bet a good choice for our FitzBet sister sites list is the fact that it’s another newer brand that’s hit the ground running during a time when competition has never been fiercer in the UK market, so it’s clearly doing something right.
Can FitzBet Be Trusted?
★★★★★
FitzBet is a 4-star trusted betting site.
FitzBet Review 2026
We’ll start by noting that FitzBet doesn’t seem to be one hundred per cent sure what it wants to be called. Its website can be found at fitzbet.com, but the company also goes by Fitzwilliam Bet and Fitzwilliam Sports. The latter of those identities has its own website, but the website is dedicated to the brand’s app rather than the website, and confusingly claims that the company is based in Dublin rather than the Manchester address registered with the UK Gambling Commission. There’s definitely some confusion around this one, so will things become clearer as we move into our full review?
FitzBet Welcome Bonuses
Common sense will tell you that for any newer betting brand to have any chance at all of breaking into the hyper-competitive UK marketplace, it needs to come up with an attractive welcome promotion. FitzBet is proof that sometimes you can go against the grain when it comes to common sense, because it doesn’t have a specific welcome bonus or sign-up offer at all. That’s not to say that it doesn’t offer any promotions – we’ll get into what it does offer in the paragraph below – but none of the current FitzBet bonuses are specifically aimed at new players.
Other Promotions
So if FitzBet doesn’t have any welcome bonuses, what does it do to make up for that? We’re glad you asked. First off, there’s a standing offer of a £10 free bet giveaway for anyone who spends £10 on in-play football betting. As of the time of writing, there’s also a “buy one get one free” offer on bet builders, although we can’t promise that one will last forever. Beyond that, a lot of the bonuses and features at FitzBet are things we’ve already come to take for granted at other top bookmakers.
As an example of what we mean, FitzBet will pay you out early if you bet on a football match and the team you’ve backed goes two goals ahead. It also runs a “super sub” offer, where any bet placed on a specific football player gets carried over to their replacement if they get subbed off. A more unconventional offer sees your bet settled as a winner if your team has a player sent off while in the lead, which is something we don’t recall seeing elsewhere. While all of these are welcome offers, they’re all specific to football. There are no casino bonuses, and nothing of note for people betting on any other sports.
What are the Pros and Cons of FitzBet?
Pros: The standalone nature of FitzBet means that the odds you see here are unique to the site, and aren’t replicated across a wider network. Some of the ongoing promotions, like the early payouts if your team gets a player sent off, are original and potentially useful.
Cons: There isn’t a welcome promotion, and there are very few non-football bonuses and features. Not enough information is provided about the withdrawal process, and live chat is only available if you’re already logged into your account.
Featured Slots and Games
You’ve probably already gathered from the information above that most of the focus at FitzBet goes on football betting, with everything else treated as secondary. There’s still a full calendar of British and Irish horse racing betting available, though, and the same is true of greyhound racing. All of the sports you’d expect to be able to bet on are also available, plus some oddities, like betting on water polo and even chess. If virtual sports are more your thing, you’ll find plenty of options available in that category, too. Like most modern bookies, FitzBet also offers odds on selected political and entertainment matters.
We think it would be odd to come to FitzBet for its casino games rather than its sportsbook, but there are still plenty of top slots and games available for anyone who does. The FitzBet Casino top slots selection is mostly made up of classics like Big Bass Splash, Sweet Bonanza, and Sugar Rush, with a lot of spotlight space afforded to Hacksaw Gaming’s collection of “Le” slots, including Le Viking, Le Digger, Le King, and Le Bandit. The live casino is also very well supplied, so boredom is unlikely to become a problem during a visit to this site.
Withdrawal Options and Speed
We can confirm that the payment method options at FitzBet are Mastercard or Visa Debit, Trustly, Fire, or Nuvei, which is a pretty unconventional range and leaves out common options like Skrill, PayPal, Neteller, Apple Pay, and Google Pay. In worse news, we can’t find any information in the site’s terms and conditions about withdrawal speed. Sites that are capable of processing payments quickly tend to make a song and dance about it, so the fact that FitzBet doesn’t makes us worry that players might be in for quite a wait. Even if they’re not, failing to provide such basic information is unacceptable in this day and age.
Customer Support and License
This is another category where FitzBet lets itself down. There’s no telephone number available for the site, but we can live with that. What we can’t live with is FitzBet locking live chat behind the login screen, leaving players with no option other than sending an email to support@fitzwilliamsports.com. Login issues are among the most likely reasons that a player would want to contact the support team, so depriving them of live chat access doesn’t make sense.
FitzBet is covered by the UK Gambling Commission licence that its operator, SKBI Limited, holds under account number 48760. The licence is clean. If SKBI Limited chooses to launch any FitzBet sister sites in the future, the same licence could be extended to cover them.
FitzBet – The Verdict
FitzBet is clearly a popular bookie, and one that’s appreciated by the people who use it. That much is obvious from its Trustpilot reviews, some of which you can read below. We’re not as enthusiastic about the brand as its fans are, though. The lack of clear information about the withdrawal process is a big concern for us, and we don’t like the way that live chat isn’t available until after you’ve logged in. That being said, the sportsbook is strong and includes a few sports that most bookies don’t cover, and some of the ongoing bonuses and features are interesting and original. It’s a fair-enough bookie, but it could be a lot better with a couple of simple tweaks.
What are players saying about FitzBet?
Here are our condensed summaries of recent FitzBet reviews from real players.
- 15-May-2026 by George:
I felt the moment it looked like I might win anything worthwhile, my account was restricted to tiny stakes instead of proper bets. Then deposit limits appeared out of nowhere, which annoyed me because I don’t think a bookmaker should be telling me what I can spend. I’ve closed my account and I expect plenty of others will feel the same if they’re tired of being treated this way. – source: Trustpilot - 11-May-2026 by Jay:
I signed up and couldn’t use the welcome offer code, so I contacted support and was told it would be passed to another team, but I never heard back. Later I received a bet £10 get £20 offer, used the code, placed the qualifying bet, and again the reward never arrived. Every time I chased it, support said the same thing about emailing me later, but no email came. It felt like the agents could only pass people on without anything actually being fixed. – source: Trustpilot - 01-May-2026 by Ash:
I had a small misunderstanding over a payment, but once the team realised what had happened they handled it brilliantly. The way they dealt with the issue left me very happy in the end, and I thought the customer service was excellent. – source: Trustpilot - 24-Apr-2026 by Simon:
I found the customer service hopeless, with messages going unanswered and deposit limits that made no sense to me. It didn’t feel like a serious betting company or one that cared much about customers, so I closed my account and moved elsewhere. The difference after switching was night and day, all because FitzBet’s support was so poor. – source: Trustpilot - 14-Apr-2026 by Jonathan:
I’ve been playing slots for more than 35 years, so I know when something feels off. The spins didn’t feel right to me and the returns seemed extremely low compared with what I’d expect. Based on my experience, I’d avoid this site completely. – source: Trustpilot - 09-Apr-2026 by Paul:
I opened an account and deposited £20 without being asked anything, but when I tried to claim the welcome offer I was suddenly asked to verify myself with personal documents. That felt backwards to me, and it put me off using the site. – source: Trustpilot - 25-Mar-2026 by Paul:
I met FitzBet at Cheltenham on Gold Cup day and they came across as a proper, straightforward bookmaker. I’ve since opened an account and the team have been excellent, with genuine customer service and decent prices. From my experience, this is how betting should be done. – source: Trustpilot - 25-Mar-2026 by James:
My account was restricted after I won a few bets, which felt like a complete joke. I can’t help thinking that if I’d been losing heavily, everything would have stayed normal. That left me with a very poor impression of the company. – source: Trustpilot - 24-Mar-2026 by Michael:
I’ve found this to be a great new betting site, and the team, including Mark, have looked after me very well as a new customer. Out of the betting apps I’ve tried, this has been one of the best experiences so far. – source: Trustpilot - 20-Mar-2026 by Colin:
I started using the welcome offer but couldn’t place the reward bets. Support couldn’t sort it and said I’d be emailed, but nothing ever arrived. Then the bonus disappeared from my account after I’d only placed six bets in total, which made the whole site feel unreliable to me. – source: Trustpilot