888 UK Limited

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888 Group Casinos 2026

Before we get into the ins and outs of the casinos on this platform and the network that runs them, we have an acknowledgement to make. We are aware that as of 2024, the company formerly known as 888 Holdings Limited is now known as Evoke Plc. However, we don’t currently intend to rename this page or change the way we refer to the operator. We have two reasons for that. The first is that to most players, the 888 name is what the group is known for, and we don’t see that changing. The second is that as far as the UK Gambling Commission is concerned, the operator is still called 888 UK Limited. We’re a UK-facing site, and the UKGC is where we take our cues from. Now, with that made clear, let’s get onto the 888 casinos and betting sites.

888 Casino

There are other casinos operating under the network of the 888 Group, but 888 Casino is “the” casino. It’s the one they started with when they launched way back in the late 1990s, and it’s still the company’s flagship brand today. As such, it’s a place where the company tries to do everything at once. If you want brand-new online slots, you’re going to find them. If games with live dealers are more to your tastes, you’ll find those here too. There’s even a range of “888 Exclusive” games designed by some of the world’s best providers. Their presence helps to lend an air of prestige to the casino, which is consistently one of the top performers in the UK. Regular players at 888 Casino might gain entry to the site’s VIP club, which comes with five-star perks and bonuses. There’s no bingo, poker, or sport betting at 888 Casino, but the casino company caters to that market elsewhere.

777 Casino

The name of 777 Casino is an obvious play on 888 Casino but gives the impression that this is a lesser casino site than its big-name sister site. That might be a mistake because there are several aspects of 777 Casino that might make it a better bet than 888 Casino for some players. The design is one of those factors. This is a gorgeous website with an “American road trip” theme. It’s an original choice of theme for a casino site and helps 777 Casino to stand out from the massive crowd it’s part of on the 888 Group casino network. The range of slots, table games, live dealer options and other attractions at 777 Casino can compete with anything else in the range, and there’s even a VIP reward system for loyal players. There’s a lack of sports betting, bingo and poker at 777 Casino, but as we’ve said before, the casino company caters adequately for that elsewhere.

888 Sport

There’s even more competition between UK casino sites for sports betting than there is for bingo, and that’s really saying something. There are several hundred sports betting websites available to players in this country, but 888 Sport is one of the best-known and most popular of all of them. The credit for that can be given, at least in part, to 888 Sport’s omnipresence as a televised brand, appearing in late-night commercials and as a sponsor for countless sporting occasions. The orange-and-black 888 brand has a colossal sportsbook encompassing almost every legitimate sport in the world, and even a few tongue-in-cheek extras like novelty bets and political betting, which a cynic would say are one and the same thing. You might find sports betting sites elsewhere that are as good as 888 Sport elsewhere, but it would be a stretch to say you’re likely to find one that’s better.

888 Poker

The 888 Group used to have a standalone casino for every time of iGaming. That changed in 2022 when most of the 888 Holdings iGaming portfolio was sold to Broadway Gaming Limited, which is something we’ll be talking about more further down this page. The deal took 888 Bingo outside of the 888 Group’s control and left a hole in the operator’s portfolio, but 888 Poker survived. It’s still one of the most popular poker sites available to players in the UK and has recently undergone a redesign to make it fit for the 2020s. Competition between poker sites in the UK is close and intense, but 888 Poker attempts to make itself more inviting by offering a £20 bonus to all new players without asking for a deposit in return. It’s a site with a lot of experience under its belt, having been online since 2002, and is well-reviewed by customers. If 888 Poker is missing anything, it’s the “academy” feature and beginners rooms we see at other big poker sites like Party Poker, PokerStars and Sky Poker, but that’s not a dealbreaker if you’ve already got several years of experience under your belt and you’re looking to play for big money against players of a similar skill level. Tournaments are staged regularly at 888 Poker, and bonuses are plentiful.

About the 888 Group

888: A Deeper Dive

888 Group Limited is one of the most famous casino network companies in the world, and once had more than two hundred online casino sites under its umbrella, plus over fifty iGaming awards in its trophy cabinet. The awards are still there, but the majority of the sites the company used to operate have been sold off. . The company was first established and launched in May 1997 by entrepreneurs Avi Shaked, Aaron Shaked, Shay Ben-Yitzhak and Ron Ben-Yitzhak as Virtual Holdings Limited but was later changed to 888 Holdings Plc in 2006. Currently, the board of directors at the company consists of Lord Jon Mendelsohn (Chairman), Anne de Kerchkhove (Senior Independent Director), and Itai Pazner (Chief Executive Officer), among others. The 888 Group casinos network has access to a wide range of high-quality and top-notch games, which includes traditional casino games, poker, and sports. Bingo was always a big part of the 888 Group’s proposition until 2022, which we’ll get onto a little later. Some of these services are exclusive to only a few 888 Group sites, whilst others might have any combination of these genres featured on their website.

Both the official website of the 888 Group and the casinos owned by them are fully regulated and licensed by the United Kingdom Gambling Commission. The main 888 website, which is 888 Holdings Plc was registered back on the 11th of March 2015, and the 888 brand, under which all the casinos and websites are operated, received its most recent licence for bingo, casino, and general betting standard (real event) operations in 2014. This company also got its registration for the general betting standard (virtual event) on 16 April 2020. The main head office for this company is registered in Gibraltar with the exact address being 601-701 Europort, GX11 1AA, Gibraltar. This explains why both the company and its websites have a second licence via the Gibraltar Gaming Commissioner.

From the Past to the Present

A lot has changed since 1997, but the 888 Group has adapted well to those changes and now finds itself at the forefront as an industry-leading company in the online gaming market. This company has been built upon a foundation of trust, reliability, and credibility – all of which are values you’ll see listed repeatedly on the 888 Group’s corporate website. 888 UK Limited never gave up on its foundation as a provider of high-quality, trustworthy, safe, and secure services and has become known among many players for the very same. In addition to all that, the 888 Group is always evolving and improving the services and games it has to provide, which creates a unique and exciting environment throughout all the casinos this company has to offer. The outstanding number of awards won by this company is also proof of their continuous strive for excellence and ongoing hard work.

In more recent years, there has been no holding back in expanding the 888 Group casino network further and further. 888 and its partners collaborate with local licensing partners across the whole of Europe, as well as the emerging sports betting market in the USA. While they’ve been expanding, they’ve still been picking up awards. This company has been a winner of the ERG Award for “Best Casino Operatore” on multiple occasions, has over 50 different international awards from various industry bodies to its name, and most recently picked up a respectable Gaming Intelligence Award. Additionally, seventeen of the 888 Group’s (former) casinos have won individual awards, including 888 Poker, 888 Ladies, 888 Casino, and 888 Sport. The 888 Group’s strategy for continuing growth apparently includes putting safe gambling at the heart of everything it does, making investments driven by data, expanding into new regulated markets, and developing market-leading products.

Major 888 Group Activity

Buying William Hill

The 888 Group is an active, busy company. You can expect major changes and announcements from this network at least once every couple of months, all of which will be reported on the official corporate website. You might also see news on the site’s various social media outlets. As well as having a general 888 Group Twitter account, staff within the group maintain individual social media accounts for almost all of the network’s biggest casino and bingo sites. The individual sites tend to be more popular with followers than the general site – for example; the 888 Poker site has five times as many followers on Twitter as the general 888 account. These social media accounts are a good place for the network to show off its personality – several of the posts are genuinely funny – but you’ll also find plenty of business and industry information there, too.

The biggest and most important recent news in the world of 888 is its acquisition of the William Hill Group, which gives the company full ownership of one of the UK’s biggest and most trusted high-street gambling firms. The deal was declared to be complete in September 2021 and was assessed as being worth £2.2bn. There was concern among some William Hill players about the larger group’s intentions towards its new property because, unlike 888, William Hill is still largely a high street brand, but the group has signalled its intention to keep the existing William Hill shops open. It hasn’t ruled out the possibility that some of these shops might be given 888 branding as the company considers taking its first tentative steps into the physical world. The deal represented a cutting up and selling off of William Hill. The US arm of the company had already been sold to the famous Las Vegas casino network company Caesar’s the year before.

The deal gives the 888 Group ownership of around 1400 physical William Hill stores – a number that’s down from 2,333 just four years ago. The 2020 pandemic is responsible for the loss of a lot of those old stores, but the government’s enforcement of reduced stakes on fixed-odds betting terminals killed off a lot of the more marginal shops too. The stores are a nice asset to have, but the deal also significantly expands the 888 Group’s sports betting presence. 888 Sport has long been a massive player in the UK market but was never as big as William Hill. If everything goes to plan, the group is expected to increase its sales revenue from around £800m per year to £2.5bn per year. That would triple the group’s UK income and turn a company that’s already a giant into an outright behemoth. The familiar, trusted name of William Hill was obviously the big attraction for the 888 Group, but the deal also gives 888 control of Mr Green and Mr Green Casino, both of which had been acquired by William Hill International the year before the deal between WHG and 888 Holdings was struck. Mr Green might not quite equal William Hill in terms of reputation and prestige, but it’s still a well-known iGaming brand with a commercial TV presence.

In smaller-scale sponsorship news, the 888 Group agreed in March 2021 to enter into a new partnership with the Moto GP racing organisation. This is the second recent foray into motor racing for the casino company, which already sponsors the Portuguese Grand Prix in Formula 1. Not all of the 888 Group’s money is funnelled into sponsorships and acquisitions, though. Another March 2021 announcement saw 888 confirm that they were involved in the new “Reality Safer Gambling” project, which is designed to provide material upgrades in the quality of customer care at online casinos. 888’s involvement means that the company is in direct partnership with GambleAware, which launched the project and uses it to provide financing for education, treatment, and research into the causes of and solutions to problem gambling.

Bailing on Bingo

We’ve said more than once on this page that there were once more than two hundred iGaming sites on the 888 UK Limited platform. This is the story of what happened to them. At one point, 888 Holdings was the largest bingo website operator in the UK. The overwhelming majority of the sites that used to be on the 888 UK Limited platform but can now be found elsewhere were bingo sites. The company was big on bingo – so much so that it created 888 Bingo and 888 Ladies and operated them as very successful standalone sites. However, the company’s attitude to bingo changed dramatically after the acquisition of William Hill in 2021. The powers that be within the company decided that the time had come to focus on “core brands” within the 888 Group, which turned out to be code for “let’s do more with our sports brands and get out of the bingo business.” That meant that all of the company’s bingo sites were suddenly up for sale to the highest bidder, and they instantly caught the eye of a bingo specialist.

Broadway Gaming Limited was already fairly well known to players in the UK because of the successful range of bingo sites that it operates, with Butlers Bingo the most famous name under its UK Gambling Commission licence. The company is also responsible for Glossy Bingo, Dotty Bingo, Rosy Bingo, Bingo Diamond and a few more sites you may be familiar with. When word spread in December 2021 that 888 Holdings was open for business, Broadway Gaming made sure it was first in line. The price of the two-hundred-plus sites involved in the deal was a little under £50m. That’s a drop in the ocean compared to the £2bn (ish) that the 888 Group paid for the non-US assets of William Hill a few months earlier, but it was a deal done on a cash and debt-free basis, and so it was a “quick win” for the selling company. It was initially thought that only the company’s “lesser” brands would be included in the package of sold sites and that 888 Bingo and 888 Ladies would be protected and retained, but that wasn’t the case. Both 888 Bingo and 888 Ladies were sold alongside the rest of the group, as were several successful casino and slots sites like Wicked Jackpots and Wink Slots. The deal, which was completed at the start of the second quarter of 2022, saw 888 wave goodbye to all of its UK-facing sites save for the four listed above, plus William Hill and Mr Green. The company has decided to focus on the sports betting market in the USA for the time being, so it may be that we see and hear less of the company in the UK than we have in years gone by.

As for the former 888 bingo and slots sites, they didn’t stay with Broadway Gaming Limited for long. Rather than licensing the casinos directly alongside Glossy Bingo and all the rest, Broadway Gaming Limited created a new standalone company called Grand Battery Holdings and obtained a separate UK Gambling Commission licence for it, after which all of the acquired sites were assigned to the new company. The move made Grand Battery Holdings Limited one of the biggest and busiest casino network companies in the UK overnight despite the fact that it didn’t exist prior to the start of 2022. You’ll find a complete list of the sites that are now with Grand Battery Holdings below, or you can visit our dedicated Grand Battery Holdings Limited casino network page. The group has since renamed itself Grand Battery Holdings DF Limited.

Becoming Evoke Plc

In March 2024, 888 Holdings Limited stood back and thought about its place in the global market, having short itself of all its bingo sites and invested so heavily in sports betting. It decided that “888 Holdings Limited” was no longer a name that reflected, in the company’s own words, its standing as a “multi-brand operating model,” nor its “mission and vision to delight its players with world-class iGaming and betting experiences.” The company’s purpose is to evoke delight in its players, and so the name Evoke Plc was chosen. While players are still far more familiar with the old 888 name – and likely will remain that way for a long time to come – the change has already happened, and Evoke Plc has a new customer-facing website to replace the old 888 Holdings Limited site.

On its website, Evoke Plc makes it clear that it considers itself to be the custodian of William Hill and Mr Green as well as the old 888 Holdings Limited sites. Given what we’ve already told you about the group’s purchases of Mr Green and William Hill, that makes sense. However, we’re leaving those brands off this page. As we said at the top of the page, when it comes to UK-facing, licensed brands, we take our cues from the UK Gambling Commission. As far as they’re concerned, William Hill still belongs to WHG International Limited, and Mr Green still belongs to Mr Green Limited.

Regulatory Action Against 888 Group in the 2020s

2022 didn’t get off to the best start for the 888 Group. The casino network – one of the largest of its kind in not only the UK but the entire world – found itself on the receiving end of a substantial fine from the UK Gambling Commission after being deemed guilty of several serious breaches of its licencing conditions. The fine totalled £9.4m. This is the second time that 888 UK Limited has found itself on the wrong end of regulatory action from the UKGC, which also fined the group £7.8m in 2017 after it failed to protect vulnerable customers.

The £9.4m fine is the third-largest that the UKGC has ever handed down to a network company, which is a fair indicator of the severity of the breaches. All of the identified failings were related to social responsibility obligations or anti-money laundering regulations. Specific examples include 888 UK Ltd not carrying out financial checks on anybody who has deposited less than £40,000 with their casinos, not interacting with a customer who lost £37,000 in six weeks, and giving a deposit cap of £1,300 to a customer who had a declared monthly income of £1,400. In relation to money laundering, 888 UK Ltd had been accepting verbal confirmation of income from customers and, in one case, allowed a customer to spend more than £65,000 in three months without verifying the source of funds.

The group has been warned that if there are further failures, the UK Gambling Commission may have to consider its suitability to hold a licence. Given the 888 Group’s announcement that it was participating in the “Reality Safer Gambling” project in 2021, the timing of the fine and subsequent bad publicity could scarcely have been worse. Nevertheless, the 888 Group was fined again in August 2024. On this occasion, though, the fine was only £23,000, and it was imposed for inadvertently allowing a customer to use a credit card. The 888 Group self-reported the breach.

Active 888 Group Sites

Below is a full list of all 888 Group sites that are active and online as of 2022. These are casino sites that the 888 Group owns and operates directly without assistance from any third parties.

• 777 Casino (777.com)
• 888 Casino (888.com)
• 888 Poker (888poker.net)
• 888 Sport (888sport.com)

White Label Former 888 Group Casinos

These are casinos that existed on the 888 Group platform but were operated by or in partnership with third parties, some of whom choose to remain anonymous. They’re now under the control of Grand Battery Holdings Limited, also known as Broadway Gaming Ireland DF Limited.

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